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Adding it up.


Some say L.A. may be challenging Silicon Valley as the epicenter of the tech world, but advertisers here apparently haven't gotten the word. Conspicuously absent from the June list of the top 50 Interact advertisers, who spent a combined $233 million, were L.A.-based companies. The lone local entry was Walt Disney Co., which spent $2.4 million promoting the film, "Cars."

Top buyers included Vonage An Internet phone service (VoIP) from Vonage Holding Corporation, Edison, NJ (www.vonage.com). Vonage offers flat-fee calling plans within the U.S. and Canada and international calls based on a per-minute charge. Vonage customers use standard analog telephones plugged into an adapter that plugs into the broadband network. A softphone is also available for using the service on a laptop when traveling. at $13.6 million, University of Phoenix Online at $12 million, Classmates.com at $11.7 million, Cingular Wireless at $8.9 million, Ameritrade at $8.6 million, Scottrade at $8.5 million, Discover Card at $8.5 million, Netflix at $8.4 million, Fidelity Investments at $8.3 million and Monster at $7.7 million.

Other big buyers included Dell Computers, Charles Schwab, Victoria's Secret, Amazon.com, State Farm Insurance, Thrifty Car Rental, Wal-Mart, American Express and Blockbuster.

BY DAN COX

Staff Reporter
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:TECHNOLOGY
Author:Cox, Dan
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1U9CA
Date:Aug 14, 2006
Words:152
Previous Article:On the defense.(mergers)(Brief article)
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