Adding it up.Some say L.A. may be challenging Silicon Valley as the epicenter of the tech world, but advertisers here apparently haven't gotten the word. Conspicuously absent from the June list of the top 50 Interact advertisers, who spent a combined $233 million, were L.A.-based companies. The lone local entry was Walt Disney Co., which spent $2.4 million promoting the film, "Cars." Top buyers included Vonage An Internet phone service (VoIP) from Vonage Holding Corporation, Edison, NJ (www.vonage.com). Vonage offers flat-fee calling plans within the U.S. and Canada and international calls based on a per-minute charge. Vonage customers use standard analog telephones plugged into an adapter that plugs into the broadband network. A softphone is also available for using the service on a laptop when traveling. at $13.6 million, University of Phoenix Online at $12 million, Classmates.com at $11.7 million, Cingular Wireless at $8.9 million, Ameritrade at $8.6 million, Scottrade at $8.5 million, Discover Card at $8.5 million, Netflix at $8.4 million, Fidelity Investments at $8.3 million and Monster at $7.7 million. Other big buyers included Dell Computers, Charles Schwab, Victoria's Secret, Amazon.com, State Farm Insurance, Thrifty Car Rental, Wal-Mart, American Express and Blockbuster. BY DAN COX Staff Reporter |
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