Adding a little showbiz to the real estate mix.
A program in which Sivan interviews various real estate professionals on emerging neighborhoods, industry trends and of course mortgage options for buyers of residential property, Mortgage Talk has become a valuable informational tool for potential buyers and developers alike--and in the process has made Sivan something of a rising industry celebrity.
A recent episode, a repeat of which will air on Thursday, December 23 at 8:00 pm, details waterfront real estate development in Brooklyn. During the production of the show, which is the latest in an ongoing series, Sivan said she was surprised by how many developers wanted to come on as guests. Swamped with interest, she has spun off a documentary series as well, which more thoroughly explores areas of growing real estate value such as Harlem, Manhattan's Downtown, and the New Jersey waterfront.
"The reason why the shows have been so successful is because nowhere else is there a resource like this that is dedicated to taking buyers step by step through all the processes they need to identify and buy good real estate," Sivan said.
And while the show gives first time buyers of residential property, and lately commercial as well, some idea of where to invest, seasoned professionals have been tuning in to stay up on trends and keep track of what kinds of projects their peers are involved in.
"This show is for everybody," Sivan said. "It gives developers a heads up or an affirmation of what neighborhoods are growing and becoming more lucrative and it also gives first time homeowners advice on how to get the best mortgage."
Financed and produced by Sivan--who employs a 6-person crew to film and edit the episodes--the show has more than paid for itself. Guest starring developers, so enamored by the attention they have received from having joined Sivan on air, have rewarded her with many opportunities to provide mortgages for a number of multi-unit residential developments. The business, based on these connections she has made through her adventures in television, has made Sivan one of the top performers at The New York Mortgage Company, an 800-person firm where she has been a mortgage broker for two years.
Bolstering her mortgage business hasn't been Sivan's motivation to continue producing the show however, rather it is the chance for her to teach as well as learn more about real estate.
"When I make a show whether it's my talk show or a documentary, each time I learn so much more about finance and development," Sivan said.
And while the success of her show, which is currently being courted by larger cable networks, could keep Sivan on air for a long time to come, she says that real estate development is the arena she is most interested in pursuing in the future. Although the ability to finance multimillion-dollar developments takes years of effort, at the rate at which Sivan has so far achieved success, she might realize her dream sooner rather than later.
Born in Israel, Sivan who is 26, moved to France with her family at the age of 12. After spending 6 months in the Israeli army at the age of 20, she came to the United States where she put herself through college. After working in the garment industry upon graduation, in only two years has established herself as both a public access television star and standout mortgage broker.
"I know what it's like to start without a lot and so I love the fact that my show helps first homebuyers realize their dreams of owning great property," Sivan said.
"The show really reflects my passion to teach people and also learn myself about real estate and that's why I think it has been so successful."
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|Title Annotation:||Profile of the week: Sivan Achor, host mortgage talk with Sivan|
|Publication:||Real Estate Weekly|
|Date:||Dec 22, 2004|
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