Add2Phone and CESCOM Announce Wireless Internet Advertising Agreement.Business Editors MONTREAL--(BUSINESS WIRE)--June 19, 2000 CESCOM CESCOM Chamundeshwari Electricity Supply Company (India) , a leading international IP carrier and application service provider, and Add2Phone, a leading mobile media [pilcrow (paragraph sign)] marketing solution provider, today announced that they will be developing a mobile advertising project. CESCOM and Add2Phone will jointly develop and test mobile advertising business models in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe with selected operators and advertising agencies. Under the terms of the agreement, CESCOM and Add2Phone will each receive preferred support and access to the other's technology and resources. CESCOM's role in the project will be to provide the IP platform and network, hosting services and other value-added services to selected mobile operators. Add2Phone will provide their SMASH solution, a leading-edge robust, scalable mobile advertising platform, as well as their mobile e-commerce expertise. Advertisers, ad agencies and content providers agree that the next wave of advertising will be on wireless devices. Wireless may well prove to be the best direct mail medium and will protect users from spamming. "This project strengthens CESCOM's role as a leading Next Generation Service Provider. Entering wireless markets gives us an edge over our competition and provides significant future revenue potential for our wireless concepts. This initiative will secure us a strong position in wireless and wireline e-commerce business. Add2Phone has all the technology, expertise and contacts with leading European operators to complement our mobile marketing services strategy," stated Gilles Bazinet, Vice President, Business Development at CESCOM. Over the next two or three years, ads may feature color graphics The ability to display graphic images in colors. , audio and video, offer coupons, and help subsidize the delivery of information demanded by subscribers. "This project will provide a real-life environment for the huge business potential of the Add2Phone solution and business model for both of our key market areas, namely North America and Europe. With our SMASH carrier grade platform, the mobile industry is able to enter new business areas that provide further opportunities to harness the potential of wireless e-commerce. We are impressed by CESCOM's expertise in global telecommunications markets and their ability to identify and execute new business opportunities quickly," said Eero Mertano, Executive Vice President, Sales & Partnerships at Add2Phone. About CESCOM CESCOM Inc. is an international telecommunications carrier whose mission is to develop and market next-generation integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. based on Internet Protocol See Internet and TCP/IP. (networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol. (IP). CESCOM, currently pursuing worldwide deployment of a leading-edge communication network, is bringing together expertise in IT, IP Networking, International and Wireless telecommunications to serve the demands of clients worldwide for real-time and converged applications. CESCOM's strategic partners include Ericsson, Fraunhofer CRCG CRCG Center for Research in Computer Graphics (Fraunhofer) CRCG Common Routing Connection Group (ATMF) , Minacom and Portal Software, and its strategic investors are Societe Innovatech, T2C2/Info, Fonds FTQ FTQ Fédération des Travailleurs du Québec FTQ First Time Quality FTQ Fetch Target Queue FTQ Fond de Solidarité de La Fédération des Travailleurs du Québec and Positron positron: see antiparticle. positron Subatomic particle having the same mass as an electron but with an electric charge of +1 (an electron has a charge of −1). It constitutes the antiparticle (see antimatter) of an electron. . CESCOM Inc. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Montreal, Canada, and has business offices in North America, Europe and Asia. For more information, please visit www.cescom.ca. About Add2Phone Add2Phone Ltd. develops and sells mobile e-commerce software technology and related value-added services enabling smart mobile advertising. The company founders have professional backgrounds in mobile Internet service development, wireless technology and online marketing and entertainment. Add2Phone's strategy is to become the market leader and increase our network of partners both in the US and in Europe. Add2Phone already has strategic partnerships with HP, Nokia, Setec, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. and Oracle. Additional information about Add2Phone is available at www.add2phone.com. |
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