Add2Phone: Salvation Army Christmas Donation Campaign Boosted by SMS-Based Recruitment Service.Business Editors & High Tech Writers HELSINKI, Finland--(BUSINESS WIRE)--Dec. 19, 2001 The Salvation Army Salvation Army, Protestant denomination and international nonsectarian Christian organization for evangelical and philanthropic work. Organization and Beliefs The Salvation Army has established branches in 100 countries throughout the world. in Finland launched its annual Christmas Donation campaign on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the for the fourth consecutive year. This year the Campaign utilizes text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) for the first time in a unique way. People who take part in the Campaign receive a goodwill message to their mobile phones, and that message can be forwarded via SMS to their friends and colleagues. The online campaign has been created by Ego Taivas agency and SMS technology has been provided by Add2Phone Ltd, the leading mobile marketing and m-commerce technology company. The Christmas Campaign is a joint charity effort from a number of media partners, including leading Finnish media companies and commercial TV channels. Add2Phone as their involvement in the Campaign provides the SMS service that is promoted in print and television. A highly innovative approach for mobile service marketing is done together with TV channel Nelonen, who is providing media in their popular interactive TV Chat show for promoting the SMS service. "The key target of the Christmas Campaign is to actively involve a large number of people who make donations and to bring the spirit of humanity, community and Christmas into digital and mobile media. Text messages link everyday life and our online donation campaign together in a beneficial way," comments Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Manager Mr. Antero Puotiniemi of the Finnish Salvation Army. "SMS is the modern and real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. equivalent of word-of-mouth, and by using the person to person approach in promoting the Salvation Army Christmas Donation Campaign we are able to take full advantage of viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. ," says Mr. Aki Snellman, Chief Development Officer. "Add2Phone is proud to participate in this goodwill campaign and to do our part for those in need of help this Christmas." About Add2Phone Add2Phone is a global forerunner A family of ATM adapters from Marconi (formerly Fore Systems). See Marconi. in software technology for the mobile applications market. Our products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is located in Helsinki, Finland. Add2Phone sales offices and customer support centers are located in Frankfurt (Germany) and Boston (USA). For more information on Add2Phone, visit our website at: http://www.add2phone.com About Ego Taivas http://www.egotaivas.com About Salvation Army http://www.pelastusarmeija.fi/english.html |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion