Add more Ad Winners.Here are the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. ads that received top honors in the ABA-MN Advertising Awards 2001 competition. The ABA Marketing Network has announced the winners in the 29th annual Advertising Awards competition. Forty-four awards were presented to financial institutions or advertising agencies. The awards were for outstanding ads, websites or public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaigns produced during the year 2000. The competition categories for advertisements included TV, radio, print, outdoor and direct mail. Two types of awards were presented. The Best of the Best award went to the winner in a category. The Certificate of Excellence went to other outstanding entries. Following is a list of the Best of the Best winners, with sample illustrations of their cited ads. Also included is a list of the Certificate of Excellence winners. Clik! Launch Campaign Institution: Savings Bank savings bank, financial institution that, until recently, performed only the following functions: receiving savings deposits of individuals, investing them, and providing a modest return to its depositors in the form of interest. of Utica, Utica, N.Y. Asset Size: $250 million to $1 billion Description: A campaign to promote the savings bank's new online banking service called "Clik!" including print advertising and direct mail. Print ads featured simple photographs of various consumers on a white background with short headlines highlighting the service's core benefit, such as "I Clik! at night." And "I Clik! alone." Direct mail consisted of a demonstration CD packaged with instructions. Tell Bill Institution: Nevada State Bank, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. Asset Size: $1 billion to $5 billion Agency: The Rose/Glenn Group, Reno, Nev. Description: Campaign was built around the theme of giving customers a chance to make comments and suggestions to the bank president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bill Martin. Campaign consisted of counter cards (with detachable "Dear Bill" comment cards), print and TV ads. Name Change Institution: Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. & Co., San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden Asset Size: Over $5 billion Description: Campaign included radio, TV, billboards and print ads. The ads reinforce the positive aspects of the recent merger of Norwest Corp. and Wells Fargo & Co. The ads build on the image of the stage coach, which is closely associated with Wells Fargo, using such slogans as, "Norwest and Wells Fargo have teamed up," and, "Same great people. Brand new horses." Print Advertising, Single Ad Golf Institution: First National Bank of Ipswich, Ipswich, Mass. Asset Size: Under $250 million Description: This ad for private banking builds on the idea of the bank serving as a "financial caddy A plastic container that holds a CD or DVD disc for added protection. The bare disc is placed in the caddy, and the caddy is inserted into the drive. A caddy is not a jewel case. A jewel case protects the disc for transportation. A caddy protects the disc while reading and writing. ." Print Advertising, Series Then and Now Institution: Litchfield Bancorp, Litchfield, Conn. Asset Size: Under $250 million Description: The series plays off of the bank's 150th anniversary. Close-up photos of consumers come with headlines that mention the bank's long history. Explanatory text says that the bank has been around since 1850 and it's "still the bank Litchfield County turns to for clarity and common sense." Print Advertising, Black & White Series Vote/Greenspan Institution: Chevy Chase Chevy Chase (chĕv`ē), town (1990 pop. 8,559), Montgomery co., W central Md., a residential suburb of Washington, D.C.; founded as a village, inc. 1914. , Mclean, Va. Asset Size: Over $5 billion Agency: CGN CGN Compagnie Générale de Navigation (sur le Lac Léman; French, cruise companie on Lake Geneva, Switzerland) CGN Cancer Genetics Network CGN Guided Missile Cruiser (Nuclear Propulsion) CGN Cyber Gaming Network , Boston Description: Simple text-only ad on white background uses humor and topical events to promote its Super Money Market product to upscale, well-educated prospects. Print Advertising, Color Series Commercial Niche Campaign Institution: Sanwa Bank, Calif. Asset Size: Over $5 billion Agency: J.R. Navarro & Associates, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Description: These ads for the bank's Commercial Banking division ran in trade magazines for various industries that Sanwa customers typically work in, The ads highlight Sanwa's efforts to become experts in these industries. Outdoor, Single You Can Bank from Here Institution: First Tennessee This article or section has multiple issues: * Its neutrality is disputed. * It reads like an advertisement and needs to be rewritten in a neutral point of view. * It may require general cleanup to meet Wikipedia's quality standards. Bank Asset Size: Over $5 billion Ad Agency: Thompson & Co., Memphis, Tenn. Description: A man--actually a dummy--is perched on top of the billboard with his laptop computer. The billboard says, "You could bank from here." Print, Brochures Capital Account Brochure Institution: Ulster Savings Bank, Kingston, N.Y. Asset Size: $250 million to $1 billion Description: The brochure promotes the financial institution's new business banking service, using an historical theme to remind prospects of the savings bank's 150 years of service to the business community. Print, Brochures Wealth Management Sales Packet Institution: California Bank & Trust, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. Asset Size: Over $5 billion Description: This comprehensive packet of brochures positions the bank's Wealth Management Group as a premium provider of business retirement plans. Print, Newsletter Home Port, January 2000 Institution: Navy Federal Credit Union Navy Federal Credit Union (or Navy Federal) is a Federal credit union headquartered in Vienna, Virginia, chartered and regulated under the authority of the National Credit Union Administration (NCUA). Asset Size: Over $5 billion Description: Colorful, easy-to-read 12-page membership newsletter contains financial news as well as consumer tips. Direct Mail, Single Watertown Revolutionary Institution: Watertown Savings Bank, Watertown, Mass. Asset Size: $250 million to $1 billion Agency: Tracey/Edwards, Manchester, N.H. Description: The price is designed to look like a Revolutionary War document, with script headlines and sealing wax. The message that the institution is community-based ties in with the community's links to actual events during the War of Independence. Remote Control Institution: Comerica, Detroit Asset Size: Over $5 billion Agency: Michael Flora & Associates, Troy, Mich. Description: Letter and brochure use straightforward design, graphics to clearly spell out benefits to corporations of using commercial credit cards. Direct Mail, Series Online Banking Institution: The Washington Trust Co., Westerly, R.I. Asset Size: $1 billion to $5 billion Description: The campaign, built around the slogan, "The sm@rter, f@aster, e@sier way to bank," included direct mail, point of purchases, statement inserts and branch kiosks where customers could try out online banking. Small-Business Prospecting Institution: KeyBank, Cleveland Asset Size: Over $5 billion Agency: Epsilon, Irving, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to Description: This is a graphically coordinated series of pieces designed to complement in-person meetings with small-business prospects. Public Relations, General 150th Anniversary Institution: Litchfield Bancorp, Litchfield, Conn. Asset Size: Under $250 million Description: This year-long campaign to promote the bank's 150th anniversary is an example of how much publicity mileage a community bank can get out of an event like an anniversary. Litchfield publicized anniversary events through customer newsletters, print advertisements and press releases. The bank worked closely with the public schools, sponsoring several student events, including a poster contest, a town oral history project and a luncheon by culinary arts students featuring a menu of 1850 dishes. The bank sponsored displays of memorabilia and donated items, such as the bank's original 1850 ledgers, to the local historical society. All of these events received extensive local newspaper, magazine and television coverage. Annual Reports 2000 Annual Report Institution: Camden Nation Corp., Camden, Maine Camden is a town in Knox County, Maine, United States. The population was 5,254 at the 2000 census. Geography According to the United States Census Bureau, the town has a total area of 66.8 km² (25.8 mi²). 47.4 km² (18.3 mi²) of it is land and 19.5 km² (7. Asset Size: $1 billion to $5 billion Description: The report is built around a series of spectacular color photos showing the natural beauty of the state's countryside and seashore. NCBC NCBC Naval Construction Battalion Center (US Navy) NCBC North Carolina Biotechnology Center (Research Triangle Park, NC) NCBC National Concrete Bridge Council (Skokie, IL) Annual Report Institution: National Commerce Bancorporation Asset Size: $1 billion to $5 billion Agency: Perdue Perdue may refer to:
Description: The first portion of the report is devoted to an explanation of the mid-year merger of NCBC and CCB CCB Calcium channel blocker, see there . The report uses short, simple headlines, bold, compelling graphics and brief, concise text-blocks to tell its story. Website Visa Olympic Tool Kit Institution: Visa Asset Size: $1 billion to $5 billion Ad Agency: Design One, San Francisco Description: A password-protected website developed for the Salt Lake 2002 Olympic Winter Games
CERTIFICATES OF EXCELLENCE, MuLtimedia: Investments, BancorpSouth, Tupelo, Miss. TV Series: The Next Stage, Wells Fargo & Co., San Francisco. Print, Single Palmetto Index, The Palmetto Bank, Laurens, S.C. Print, Single ING Direct ING Direct is a branchless direct bank with operations in Austria, Australia, Canada, France, Germany, Italy, Spain, United Kingdom and the United States. ING Direct is part of the ING Group. It offers services over the Internet, phone or by mail. . Howard, Merrell & Partners, Raleigh, N.C. Print, Single A Walk in the Park, Michael Flora & Associates, Troy, Mich. You Can Bank from Here (Mountain) and You Can Bank from Here (Stadium), Thompson & Co., Memphis, Tenn. Print Advertising, Series: Watertown, Tracey/Edwards, Manchester, N.H. Promises, Promises, Legacy Bank of Texas, Plano, Texas Plano (IPA: /ˈpleɪnoʊ/) is a wealthy suburb of Dallas, Texas, located to the north, mainly within Collin County, but also extending into Denton County. According to the 2000 U.S. . Pyramind/Cube/Orb Michael Flora & Associates, Tray, Mich. Print, Brochures BankPittsburgh Flagship Brochure, Krome Communications, Pittsburgh. Business Image, Centier Bank, Crown Point, Ind. SBA SBA abbr. Small Business Administration Noun 1. SBA - an independent agency of the United States government that protects the interests of small businesses and ensures that they receive a fair share of government Sales Packet, California Bank & Trust, San Diego. Print, Other Product/Services Guide, The Palmetto Bank, Laurens, S.C. Direct Mail, Single Institution for Savings Direct Mail, Tweedy Borelli Advertising, Belmont, Mass. Competitive Edge, Michael Flora & Associates, Tray, Mich. Key Bank CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. Referral Campaign, Epsilon, living, Texas. Key Bank Online Solution, Epsilon, Irving, Texas. Direct Mail, Series Wachovia OPT Product Launch, MC Direct, Pa way, Calif. IRA Ira, in the Bible Ira (ī`rə), in the Bible. 1 Chief officer of David. 2, 3 Two of David's guard. IRA, abbreviation IRA. Campaign, Navy Federal Credit Union, Vienna, Va. Public Relations, Other: Business Blitz, Adcom Communications Inc., Cleveland. Public Television, J.R. Navarro & Associates, Los Angeles. Annual Reports: 2000 Annual Report, Union Bancorp Inc., Ottawa, Ill Annual Report, Washington Trust Co., Westely, R.I. Website: ElibertyBank.com, Liberty Bank, Eugene, Ore. |
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