Adbot Introduces Rotating Banner Click-Throughs.CHICAGO--(BUSINESS WIRE)--Oct. 3, 1997--At the conclusion of the October 1 auction, Adbot Inc., the auction market for Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , announced the introduction of a new Rotating Banner Click-Through ("RB Click") model as well as the addition of four new Content Networks: Finance & Investing, Real Estate, Business Management, and Career. Adbot currently offers a range of 21 Content Networks. Once again, the October 1 auction was a sell-out with every category going at the ask or higher. Highlights included some Business & Finance impressions selling at $6.80 (almost $2.00 above the ask), Computers & Technology clicks at up to 20 cents (five cents above the ask), and Women's Interest clicks at $.162 (more than four cents above the ask). Strong advertiser interest in Click-Throughs prompted the introduction of RB Clicks. In the most widely used model of selling web ad space -- page views -- banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. are presented on each new content page requested by a user. However, many publishers have recently structured sites to display each new content page within a frame. This frame often does not change when the user requests new content, and does not scroll To continuously move forward, backward or sideways through the text and images on screen or within a window. Scrolling implies continuous and smooth movement, a line, character or pixel at a time, as if the data were on a paper scroll being rolled behind the screen. See auto scroll. , so selling ads per page view is impractical im·prac·ti·cal adj. 1. Unwise to implement or maintain in practice: Refloating the sunken ship proved impractical because of the great expense. 2. for these publishers. A rotating banner is an ad presented on a timed rotation basis within a frame. An RB Click is a Click-Through from a rotating banner. "Click-Throughs, whether rotating or from page views, provide performance based ad buys to many new web advertisers who may not yet be comfortable with the powerful branding potential of Internet ads," says Jim Frith frith n. Scots A firth. [Alteration of firth.] Frith woods or wooded country collectively. See also forest. Jr., president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Adbot Inc. Adbot plans to introduce additional programs over the next two months. "Adbot is committed to offering its clients the best service and value for their marketing dollars. As the industry develops, we'll continue to tailor our programs to fit the changing needs of the marketplace," says Frith. About Adbot Inc. Adbot Inc. provides an Internet advertising network in which all media transactions occur by means of an organized, impartially mediated me·di·ate v. me·di·at·ed, me·di·at·ing, me·di·ates v.tr. 1. To resolve or settle (differences) by working with all the conflicting parties: auction market. Our mission is to provide the industry's most efficient way to buy and sell ad space on Internet-based publications. We are committed to assisting Internet content providers See content provider. in maximizing the potential revenues of their publications while making it possible for advertisers to reach their target audiences with effective and affordable media placements. CONTACT: Adbot Inc. Margaret Raye, 888/ADBOT-INC x705 e-mail: info@adbot.com |
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