Adbot, Inc. announces 86 million ads sold in live auctions.CHICAGO--(BUSINESS WIRE)--May 22, 1997--Adbot Inc., the Chicago auctioneer AUCTIONEER, contracts, commerce. A person authorized by law to sell the goods of others at public sale. 2. He is the agent of both parties, the seller and the buyer. 2 Taunt. 38, 209 4 Greenl. R. 1; Chit. Contr. 208. 3. of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. space, announced today that it has successfully sold more than 86 million ad impressions in its first two auctions, held in April and May. Impressions on more than one hundred Web sites were sold in content networks and on individual sites, allowing advertisers the opportunity to make a variety of targeted media buys. Adbot expects to auction more than 100 million impressions in the June 26 auction. Adbot's auctions are designed to allow the market to dictate not only the value of Internet advertising space, but the methods by which that space is sold. Jim Frith frith n. Scots A firth. [Alteration of firth.] Frith woods or wooded country collectively. See also forest. , President of Adbot, says Adbot has launched a variety of programs to reflect the varying needs of advertisers on the Internet. "Advertisers want a choice in how they pay to reach the right audience," says Frith. "We started hearing a lot from advertisers who wanted to buy more than just impressions." With this in mind, Adbot has recently established programs for advertisers who are interested in paying for advertising space based on click-throughs or commission sales. The main factor contributing to the success of Adbot's auction model is the flexibility to deal quickly with changes in the market. The system is not based on fixed prices and rigid rate cards. Rather, the laws of supply and demand determine the pricing. Every ad impression offered in an Adbot auction has had a bid, although some of the bids have been below publishers' asking price. Adbot has been able to work with advertisers and Web site publishers to develop programs that create profitable results. "The response to our concept has been incredible," says Frith. "Internet advertising as a market in itself has been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. this kind of structure for some time now." Adbot Inc. divides the majority of its available ad impressions into networks of sites with similar content. Content networks for Adbot's next auction, scheduled for June 26, are Family-Oriented & Educational, Finance & Investing, Gaming, Music, Entertainment, Movies, Travel, Computers & Technology, Shareware Software on the "honor system." The concept is that users try a product, and if they like it, they voluntarily pay a set registration fee or make a donation to the program's creator. There are tens of thousands of shareware programs; some fantastic, some awful. , Search Engines & Directories, Health, Humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was , Sports, and Dining. The rest of the ad impressions are offered for sale via Single-Site Auctions. Interested advertisers and agencies may contact 888/ADBOT-INC or visit http://www.adbot.com for more information. About Adbot, Inc. Adbot, Inc. provides an Internet advertising network in which all media transactions occur by means of an organized, impartially mediated auction market. Our mission is to provide the industry's most efficient way to buy and sell ad space on Internet-based publications. We are committed to assisting Internet content providers See content provider. in maximizing the potential revenues of their publications while making it possible for advertisers to reach their target audiences with effective and affordable media placements. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : There is an "at" symbol following "info" in the e-mail address See Internet address. e-mail address - electronic mail address below. This symbol may not appear properly in some systems. CONTACT: Adbot, Inc., Chicago Margaret Raye, 888/ADBOT-INC x705 info@adbot.com |
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