Adbot, Inc., announces debut of Internet advertising network.CHICAGO--(BUSINESS WIRE)--Jan. 23, 1997-- The First and Only Service to Buy and Sell Web Ad Space via Open-Bid Outcry Auctions First Auction To Be Held on April 10 Adbot, Inc., the Chicago-based broker of Web ads and ad space, today announced the establishment of an auction market for Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. . Adbot also announced that it is now enrolling Web site publishers, advertisers, and advertising agencies as participants in the first network auction, which is slated for April 10, 1997. Adbot expects to facilitate the sale of between 50 and 100 million Web site "impressions" from hundreds of Web sites in the April auction. Impressions from individual Web sites will be bundled with impressions from sites in similar content categories and sold in networks. The price of the impressions to be sold will be determined via an open-bid auction process facilitated by Adbot. Detailed information about the auction network can be found online at http://www.adbot.com. Auction bids will be placed in "real time" by pre-qualified participants from across the nation who will have a "virtual presence" at the auction or who have placed proxy bids Proxy bidding is an implementation of an English second-price auction used on eBay, in which the winning bidder pays the price of the second-highest bid plus a defined increment. with Adbot brokers. Adbot's brokers will cry out the bids of participants according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. rules established by the brokerage firm. An Adbot auctioneer AUCTIONEER, contracts, commerce. A person authorized by law to sell the goods of others at public sale. 2. He is the agent of both parties, the seller and the buyer. 2 Taunt. 38, 209 4 Greenl. R. 1; Chit. Contr. 208. 3. will award bundles of impressions, called "blocks," to winning bidders. Following the auction, Adbot will oversee the transaction of funds between winning bidders and participating publishers. Adbot will also manage the delivery of the banner advertisements to remote Web pages via a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. server. Because the delivery of advertising is controlled by Adbot, advertisers will receive statistical analyses of their advertising campaign across networks of Web sites from a single source. Another benefit to advertisers will be the ability to place ads on sites published by many independent Internet publishers while working with only a single representative, Adbot. Adbot's auction market will benefit not only advertisers, but publishers as well. Adbot will facilitate transactions for publishers whose sites achieve as little as 20,000 monthly impressions to as many as one million or more monthly impressions. Adbot also requires that network participants meet high editorial standards and do not publish content with significant levels of violence, profanity Irreverence towards sacred things; particularly, an irreverent or blasphemous use of the name of God. Vulgar, irreverent, or coarse language. The use of certain profane or obscene language on the radio or television is a federal offense, but in other situations, profanity , nudity or sexual content. Adbot has designed its auction process to allow publishers to sell out all available impressions with no inventory remaining unsold. "The fact that so many publishers of quality Web sites have substantial amounts of unsold ad space indicates that the present market is very inefficient," said James Frith frith n. Scots A firth. [Alteration of firth.] Frith woods or wooded country collectively. See also forest. , Jr., president and owner of Adbot, Inc. Mr. Frith added: "Adbot has found a way to help publishers maximize their advertising revenue by selling out their available inventory at a price determined by competitive bidding Competitive bidding A securities offering process in which securities firms submit competing bids to the issuer for the securities the issuer wishes to sell. competitive bidding 1. . We believe the result will be a market equilibrium which will benefit both publishers and advertisers." Mr. Frith said that because Adbot expects participants in its auction market to sell out all available impressions to paying advertisers, Adbot will not require publishers to run free "link exchanges," "barter barter: see exchange. barter Direct exchange of goods or services without the use of money or any other intervening medium of exchange. Barter is conducted either according to established rates of exchange or by bargaining. ads," or "house ads," which are common practices among some other Internet advertising networks. About the Company Adbot, Inc. provides an Internet advertising network in which all media transactions occur by means of an organized, impartially mediated me·di·ate v. me·di·at·ed, me·di·at·ing, me·di·ates v.tr. 1. To resolve or settle (differences) by working with all the conflicting parties: auction market. Our mission is to provide the industry's most efficient way to buy and sell ad space on Internet-based publications. We are committed to assisting Internet content providers See content provider. in maximizing the potential revenues of their publications while making it possible for advertisers to reach their target audiences with effective and affordable media placements. Advertiser Inquiries: Call 1-888-ADBOT-INC, 1-888-232-6846, or info@adbot.com . CONTACT: Adbot, Inc. Joe Perez, 1-888-ADBOT-INC x700, 1-888-232-6846, x700 joseph@adbot.com |
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