Adaytum Software Launches Adaytum Planning into the U.S. Market; Leading Budgeting & Forecasting Software "Begins Where Spreadsheets Fail".

ST. PAUL, Minn.--(BUSINESS WIRE)--March 4, 1997--Adaytum Software today announced the launch of Adaytum Planning, the leading European budgeting & forecasting system, into the U.S. marketplace.

Designed to overcome the problems of inflexible spreadsheet or legacy-based budgeting systems, Adaytum Planning's functionality provides new levels of flexibility, ease of use and dynamic modeling capabilities never before available.

"Adaytum Planning has proven to be the most flexible budgeting and forecasting solution available today, allowing financial professionals to focus on the issues of cost control, business unit benchmarking, and profitability," said Guy Haddleton, CEO of Adaytum Software.

"As the number one product in its class, Adaytum Planning's leading position in Europe is sure to develop into leadership in the U.S. marketplace as well. The uptake in the initial few months in the United States has been overwhelming, and with this product launch we're one step closer to becoming the global leader in budgeting and forecasting software."

Key features of Adaytum Planning include:

-- Flexibility: Users can change or add new cost centers, account lines, or products in seconds.

-- Built-in "break back": Break back is a powerful feature using two-way arithmetic. Users can change a total and watch the figures "break back" pro rata over thousands of numbers instantaneously. This feature is ideal for phasing budgets or overhead allocations.

-- Ease of use: Users can import data from any source in minutes and build or change models in seconds with no programming. Training and implementation is typically only 3-5 days.

Adaytum Software allows the user to import data dynamically from the general ledger or any source, rapidly build models to match their precise requirements and instantly change those models to reflect restructuring -- with no programming or IS support. Users report budgeting and forecasting cycles have been reduced by as much as 75%.

According to John Stauffer, Director of Financial Analysis for Chicago-based Grant Thornton LLP, "Adaytum Planning provides considerably greater speed, flexibility and ease of use than our existing spreadsheet based system. We were searching for a budgeting and forecasting tool offering consolidation functionality from multiple data sources as well as providing spreadsheet quality reports -- Adaytum Planning does both, with fast, reliable results."

Since marketing Adaytum Planning in the U.K. in 1993, the software has been adopted by several hundred medium to large sized organizations, principally for budgeting, planning and management reporting applications.

Adaytum Software established its North American headquarters in St. Paul, Minn. in September 1996 to broaden its scope by seeking new technology partners and to become a competitive player in the U.S. market. Plans are in place to open two additional offices in 1997 on both the East and West Coast of the United States.

About Adaytum Software

Founded in 1990, Adaytum Software develops and markets "best of s have grown beyond the scope of the spreadsheeers in a wide spectrum of business planning applications, including budgeting, planning, forecasting, consred at 740 Mississippi River Boulevard, Suite 23D, St. Paul, Minnesota, 55116, Tel: [phone], Fax: [phone]

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