Adaytum Completes Licensing and Services Sale to Brown-Forman.Business/Technology Editors MINNEAPOLIS--(BUSINESS WIRE)--April 22, 2002 Fortune 1000 Manufacturer -- One of the Largest American-Owned Companies in Beverage Alcohol Industry -- to Deploy Adaytum E.planning Adaytum, the leading provider of enterprise business planning (EBP EBP Evidence Based Practice EBP Enterprise Buyer Professional EBP Education Business Partnership EBP European Business Programme EBP Efficiency Bandwidth Product EBP Electronic Billing and Payment EBP Extended Base Pointer EBP Error Back Propagation ) solutions, today announced it has secured an Adaytum e.Planning licensing and services contract with Brown-Forman Corp. (NYSE NYSE See: New York Stock Exchange : BFB BFB Bubbling Fluidized Bed BFB Bromofluorobenzene BFB Blood for Blood (Band) BFB Broken Family Band BFB Balanced Failure Biasing BFB Biker Friendly Bar BFB Big Freakin' Baby (polite form) ), one of the largest American-owned companies in the beverage alcohol industry. Brown-Forman manufacturers and markets an extensive line of wines and spirits, including Jack Daniel's For the running coach, see . For the British car engineer, see . For the American politician, see . Jack Daniel's is a Tennessee whiskey distillery and brand known for its rectangular bottles and black label. , Southern Comfort, Finlandia vodka Finlandia is a Finnish vodka produced from six-row barley. Of all Finnish alcohol products, it is the brand name that most foreigners associate with the country. Finlandia was launched in Scandinavia in 1970 and in the United States in 1971. , Canadian Mist, Fetzer and Bolla wines, and Korbel California champagnes, as well as premium consumer products such Lenox, Dansk, and Gorham tableware and giftware and Hartmann luggage. Under the agreement, Brown-Forman will begin its initial implementation of Adaytum e.Planning to more than 100 contributors in the beverage division and corporate, who will use the EBP solution to develop short- and long-range financial plans. Adaytum e.Planning is the industry's first and only proven scalable Web-based solution for rapid-value enterprise business planning that provides real-time insight into future operating performance. With modules for participation from financial analysts, line managers, executives, and administrators, it combines top-down planning and modeling with bottom-up data collection, sales forecasting Sales forecast A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors. , budgeting, and workflow. "It's a pleasure to welcome Brown-Forman to the growing roster of Fortune 1,000 companies that are turning to Adaytum e.Planning to tackle their sophisticated business-planning challenges," said Guy Haddleton, chief executive officer of Adaytum. "Our strengths - scalability to hundreds or thousands of contributors and an architecture that handles large volumes of data with superior performance - are well-matched to Brown-Forman's requirements. We look forward to a long and fruitful collaboration." ABOUT ADAYTUM Adaytum - named to UPSIDE Upside The potential dollar amount by which the market or a stock could rise. Notes: This is basically an educated guess on how high a stock could go in the near future. See also: Bull, Downside magazine's "Hot 100 Private Companies" for 2001 - provides Web-based enterprise business planning solutions that enable a single view of future operating performance. The choice of many of the Fortune 500, Adaytum is headquartered in the U.S., with offices in the U.K., the Netherlands, and Australia, and partners in more than 35 countries worldwide. For more information, visit www.adaytum.com. Adaytum and Adaytum e.Planning are trademarks or registered trademarks of Adaytum, Inc., in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other trademarks or registered trademarks are property of their respective holders. |
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