Adauction.com Reels in Red Herring Online, Match.com, FEED Magazine and the den; Top-Branded Sites Recognize Value in Auctioning Expiring Internet Ad Inventory.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden --(BUSINESS WIRE)--June 25, 1998--Adauction.com, the online ad auction channel, today announced a host of Web publishers that plan to offer ad inventory in its June 25 auction. These sellers, which represent some of the Internet's top-branded sites, include Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: Online, Match.com, FEED magazine and the den. Adauction.com's selectivity selectivity /se·lec·tiv·i·ty/ (se-lek-tiv´i-te) in pharmacology, the degree to which a dose of a drug produces the desired effect in relation to adverse effects. selectivity 1. about representing high-profile sites helps attract the industry's leading media buyers who are willing to pay more for its quality inventory than other online ad networks that sell blind buy or run-of-network impressions at low CPMs. Consistently commanding over $10 CPMs for sites in the top content categories such as E-Commerce and Finance/Investing, Adauction.com ensures that publishers can boost their ad sales. "Sellers are learning how best to optimize their online ad sales by designating a percentage of their ad inventory for rate card buys and assigning a portion of inventory to online marketplaces like ours," said David Wamsley, Adauction.com president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Publishers also appreciate our flexibility in serving as a complementary ad sales channel and not requiring exclusive agreements." A premier outlet for technology investing news and trends, Red Herring Online (www.redherring.com) includes its popular magazine articles and industry events. Match.com (www.match.com) boasts the Internet's largest subscription-based personal ad service with more than 600,000 registered users. FEED (www.feedmag.com) is a leading independent online magazine that features in-depth commentary on culture, politics and technology, in addition to community forums. As part of Imagine Media's growing online properties, the den (www.theden.com) is a new daily entertainment network focusing on music, film, television and science fiction. "We see value in Adauction.com's channel for Web publishers because it gives us the flexibility to offer additional inventory at a moment's notice," said Christopher Alden Christopher Alden may refer to:
The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. and editorial director for Red Herring magazine and Red Herring Online. "This is significant because sudden traffic spikes can create additional revenue opportunities. And because we maintain complete control over the amount of inventory sold through Adauction.com each month, there are no sales channel conflicts." About Adauction.com Adauction.com, the online ad auction channel, offers media buyers an automated platform to save on quality Internet ad space. The Web's leading publishers leverage the company's sales channel to generate incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue from expiring ad inventory. Adauction.com's automated transaction system and powerful ad serving and reporting simplify online media buying and ad campaign management. Founded in September 1997, the San Francisco-based company recently completed a Series B round of funding involving a syndicate of investors led by Imagine Publishing Imagine Publishing is a UK-based Magazine Publisher, which publishes a number of videogames, computing, creative and lifestyle magazines. It was created on 14th May 2005, and quickly established itself with a core set of six gaming and creative computing titles. , Adam Ventures, VLG VLG Village VLG Viele Liebe Grüsse (German: Kind Regards) VLG Very Large VLG Villa Gesell, Buenos Aires, Argentina - Villa Gesell (Airport Code) VLG Ventral Lateral Geniculate Nucleus VLG Varying Localized Geminal Ventures and several key members of the Silicon Valley-based "Band of Angels." For additional information, call 415/597-4830; or visit the company Web site at http://www.adauction.com.
CONTACT: Adauction.com
David Wamsley, 415/597-4830
dave@adauction.com
or
Herman Public Relations
Greg Herman, 415/647-7420
ggherman@earthlink.net
|
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion