Adauction.com Re-launches Web Site to Create Vertical Portal for Media Buyers; Partnership With Organic Designed to Customize Ad Buying.

SAN FRANCISCO--(BUSINESS WIRE)--May 11, 1999--

Adauction.com(SM) today announced the re-launch of its Web site to create a vertical portal for media buyers. Partnering with leading online business builders, Organic, Inc., the company has based the new design on the ability to customize advertising preferences for each of their media buyers. The new Adauction.com site also offers advertisers the ability to develop a personalized view of industry and business news and other popular content.

"Our goal is to create a one-stop destination for media buyers to provide them with the tools to make intelligent buying decisions and offer resources to sharpen their industry expertise," said Neil Cohen, Adauction.com's senior vice president of business affairs. "Organic owns a great track record developing e-commerce sites for leading brands like Starbucks and Fragrance Counter. For our site, they've created an efficient way to merchandise ad inventory and simplified the media buying process."

Customized Buys for Online and Traditional Media

Adauction.com provides one-stop shopping for both online and print media, and, by the third quarter, plans to begin offering broadcast and outdoor ads. New features include:

-0-

--   A Buying Assistant(SM) feature with Nielsen//NetRatings data that
     automatically targets the best publishers based on specific
     demographic profiles (available by June 1)

--   A MyAdauction.com page that allows every media buyer to customize
     buying preferences and track previous purchases

--   Ability to personalize one's MyAdauction.com page with links to
     leading online advertising publications (AdAge, ClickZ and
     ICONOCAST)

--   Access to other information like stock quotes, astrology and
     weather from worldly investor.com, astrology.net and weather.com
     respectively

--   Customized views of available inventory (i.e., media type,
     category, and publisher)

--   Ability to add postings to an industry event calendar and to
     online advertising discussion groups, a service provided by
     eGroups

--   "Bid" or "Buy Now" options that allow buyers to either compete in
     a traditional auction format or instantly purchase inventory
     without having to wait for the bidding to conclude

-0-

"Like other successful e-commerce companies, Adauction.com understands its core audience and the need to provide customized services and value-added resources online for its customers," said Michael Hudes, president of Organic, Inc. "The new site is well-suited to become an online marketplace for all media buys."

About Adauction.com

Adauction.com provides a business-to-business e-commerce service for buying and selling media. Representing the top-branded Web and print media publishers, the company's online marketplace offers opportunistic buys on premium ad space. More than 3,000 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Foote, Cone & Belding; iXL; Lot21 and Western International Media. Direct advertisers include U S WEST Dex and BellSouth. Founded in September 1997, San Francisco-based Adauction.com has sales offices in New York and Atlanta. The company has received venture capital funding from Convergence Partners and financing from other private investors. Call 415/597-4830 for more information; or visit online at http://www.adauction.com.

About Organic

As pioneers in the industry, Organic (http://www.organic.com) has been

helping clients build businesses online since 1993. Their integrated structure, comprehensive capabilities, strategic insight and experience in the industry have made them uniquely able to create effective e-commerce and communications solutions for their clients. The company offers expertise in: strategic marketing and technology consulting; online advertising and promotions development; media planning and placement; public relations and enhanced online communications services; research services and facilities; user interface design and turnkey production services; software development; and web site operations. Organic's clients range from global brands and e-commerce category leaders such as Starbucks, Fragrance Counter, Zagat Survey, and Stan Lee Media to non-profit organizations such as Impact Online.

Note to Editors: Adauction.com, the Adauction.com logo and Buying Assistant are either registered service marks or service marks of Adauction.com, Inc. All other company, brand or product names may be trademarks or registered trademarks of their respective owners.