Adauction.com Launches Out-of-Home Advertising; Advertisers Can Now Purchase Out-of-Home Media Via Online Auction for Premium Locations.SAN FRANCISCO--(BUSINESS WIRE)--Aug. 3, 1999-- Adauction.com (http://www.adauction.com), the online media marketplace for buying and selling premium ad space, today announced the addition of "out-of-home" advertising inventory. This announcement follows the successful first-of-its-kind auction of a number of highly desirable billboards last month. Out-of-home inventory is currently available for San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , expanding to additional key markets over the next quarter. The company currently sells ad space from top-branded web sites and print publications. In last months beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the auction Adauction.com sold highly-coveted billboard spaces located on Highway 101, Silicon Valley's main thoroughfare. In addition to billboards, Adauction.com is now offering a variety of other out-of-home, premium properties such as building scapes, bus boards, taxi toppers, and sports stadium advertising. Current inventory for sale includes billboards at Century Boulevard outside of Los Angeles International Airport “LAX” redirects here. For other uses, see LAX (disambiguation). “KLAX” redirects here. For other uses, see KLAX (disambiguation). Los Angeles International Airport (IATA: LAX, ICAO: KLAX, FAA LID: LAX , on Sunset Boulevard Sunset Boulevard is a street in the western part of Los Angeles County, California, that stretches from Figueroa Street in downtown Los Angeles to the Pacific Coast Highway at the Pacific Ocean in the Pacific Palisades. in West Hollywood, and on 35th Street facing Jacob Javitz Convention Center in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. to run during Fall Internet World. "Last month's auction created access for media buyers to previously unavailable inventory and yielded an average price of 35 percent over rate card for board owners. Both buyers and sellers came away as winners," said Chris Redlitz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Adauction.com. "Offering this ad inventory via the Internet allows the owners of these types of out-of-home advertising properties the ability to reach a larger audience, and sell their inventory quicker and more efficiently than they can through traditional means. We believe we have demonstrated the validity of the auction model for selling not just opportunistic ad inventory late in the sales cycle, but also for selling premium, first-tier ad inventory." According to Paul Kagan Associates the out-of-home advertising market is expected to exceed $3.6 billion by the year 2003. Traditionally, access to prime, high-demand advertising opportunities has been locked up in long-term contracts. The auction model creates a more efficient way for suppliers to sell this inventory, in addition it expands the reach of potential buyers to smaller companies and individuals who otherwise might not have access to it. "We were pleased with our results on Adauction.com," said Brian B. Obie, Chairman and Chief Executive Officer of Obie Media, a leading full-service out-of-home media company based in Eugene, Ore. "Our wallscape in Seattle was posted on Thursday morning and sold that afternoon. The client bought the space at a fair market value, exceeding our expectations." About Adauction.com Adauction.com provides a business-to-business e-commerce service for buying and selling premium ad space. Representing top-branded, high-demand properties, the company's online marketplace offers a convenient way to purchase across a variety of media: online, print and out-of-home. More than 4,700 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Foote, Cone & Belding; Goodby Silverstein & Partners; iXL; Lot21 and Western International Media. Direct advertisers include Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , U S WEST Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. and BellSouth. Founded in September 1997, San Francisco-based Adauction.com has sales offices in New York and Atlanta. The company has received financing from Amerindo Investment Advisors, Convergence Partners, Fayez Sarofim & Co., Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. Partners, Lehman Brothers, New Millennium Partners, VIVENTURES Partners and financing from other private investors. Call 415-597-4830 for more information; or visit online at www.adauction.com. Adauction.com and the Adauction.com logo are either registered service marks or service marks of Adauction.com, Inc. All other company, brand or product names may be trademarks or registered trademarks of their respective owners. |
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