Adauction.com Launches Nielsen-NetRatings Data and Automatic Inventory Updates; Adauction.com Provides Media Buyers With Added Information and Convenience.Business/High-Tech Editors SAN FRANCISCO--(BUSINESS WIRE)--Jan. 12, 2000 Adauction.com, (http://www.adauction.com), the leading media exchange that brings buyers and sellers together in one marketplace, today announced the launch of two new services on its site. Through a partnership with NetRatings Inc., Adauction.com now offers Nielsen//NetRatings objective demographic ranking data for the sites offered in its marketplace. In addition, media buyers can now sign up to receive "e-Reminders", automatic updates via email notifying them when their pre-requested or desired advertising inventory becomes available at Adauction.com. Nielsen//NetRatings provides objective, third party data on how people are using the Internet based on a sample of more than 38,000 randomly selected home Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. depict de·pict tr.v. de·pict·ed, de·pict·ing, de·picts 1. To represent in a picture or sculpture. 2. To represent in words; describe. See Synonyms at represent. the sites Internet users are visiting and define the users' experience on these sites. This information is critical to reach a desired target audience. Adauction.com's customers can benefit from using the Nielsen//NetRatings data in selecting the ideal online ad space since it provides a ranking of sites based on the buyer's desired demographics. While on Adauction.com's site, buyers simply input their desired target demographic information, and the results indicate a ranking of sites that match their criteria. Once they have selected the sites of interest, buyers can then purchase the media via an e-commerce transaction on Adauction.com's site. "Media buyers should know exactly what they are getting when they are trying to acquire ad space," said Tim Meadows Tim Meadows (born February 5 1961) is an American actor and comedian. Meadows was born in Highland Park, Michigan, the son of Mardell, a nurse's assistant, and Lathon Meadows, a janitor. , vice president of marketing, NetRatings, Inc. "With access to our accurate and reliable demographic information, Adauction.com's clients can make better media buying decisions. As another added feature, media buyers can now sign up to receive an "e-Reminder" whenever Adauction.com has inventory of interest to them. By filling out a profile on the categories or media properties they are seeking, they will automatically receive an email alerting them when the inventory becomes available. "Our goal is to simplify the media planning and buying process, and our automatic inventory updates conveniently notify our buyers when we have inventory they have indicated they are interested in viewing," said Diane Chamberlain, vice president of marketing at Adauction.com. "In addition, the Nielsen//NetRatings information. enhances Adauction.com's ability to assist media buyers in developing an effective media plan and ensuring they select the best sites to reach their target audience". Media buyers may register at http://www.adauction.com. In addition to selling ad space with top-branded Web sites, Adauction.com's online marketplace also offers premium outdoor media, such as billboards on San Francisco's Highway 101 and in New York's Times Square. About Adauction.com Adauction.com is a media exchange that leverages the power of the Internet to bring buyers and sellers together in one marketplace. Representing top-branded, high-demand properties, the company's online marketplace offers a convenient way to purchase across a variety of media: online, print and out-of-home. More than 8,000 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Foote, Cone & Belding; Goodby Silverstein & Partners; iXL; Lot21 and Western International Media. Direct advertisers include Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , U S WEST Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. and BellSouth. Founded in September 1997, San Francisco-based Adauction.com has sales offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Atlanta. The company has received financing from Amerindo Investment Advisors Investment Advisor 1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission. 2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and , Convergence Partners, Fayez Sarofim Fayez Sarofim (Arabic: فايز ساروفيم) is a Coptic Egyptian American fund manager for a number of Dreyfus family stock funds. He is divorced with 5 children, and lives in Houston, Texas. & Co., Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. Partners, Lehman Brothers Lehman Brothers Holdings Inc. (NYSE: LEH), founded in 1850, is a diversified, global financial services firm. It is a participant in investment banking, equity and fixed income sales, research and trading, investment management, private equity, and private banking. , New Millennium Partners, VIVENTURES Partners and financing from other private investors. Call 415-597-4830 for more information; or visit online at http://www.adauction.com. About Nielsen//NetRatings Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :NTRT), collects data from more than 38,000 panelists as they use the Internet at home. The Nielsen//NetRatings panel is the largest media research sample of at-home Internet users currently being measured in real time. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the industry. For more information, please visit www.nielsen-netratings.com. Adauction.com and the Adauction.com logo are either registered service marks or service marks of Adauction.com, Inc. All other company, brand or product names may be trademarks or registered trademarks of their respective owners. |
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