Adauction.com Hires Several New Seasoned Executives; New team set to revolutionize the world of media buying.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--March 21, 2000 Adauction.com (http://www.adauction.com), the leading online exchange for media, today announced the hire of several new senior executives: Wade Layton, chief financial officer; Bruce Thomas Bruce Thomas (born August 14, 1948 in Stockton-on-Tees, England) is best known as bassist for The Attractions; the band formed in 1977 to back Elvis Costello on stage and record. , senior vice president of sales; Derek Mattsson, senior vice president of marketing; Jim O'Neill James Leo (Jim) O'Neill (February 23, 1893 - September 5, 1976) was a backup shortstop in Major League Baseball who played for the Washington Senators. He batted and threw right handed. , vice president of information systems and Greg Hall The Honourable Greg Raymond Hall is an independent member of the Tasmanian Legislative Council in the electoral division of Rowallan. He was also Mayor of the Meander Valley Council. Hall was born in Launceston on the 19 April, 1948. , senior vice president of operations. These latest appointments round out the field following the February announcement of Connie Pettit, senior vice president of international and Frank Woodbeck, senior vice president of radio. "With these new appointments, Adauction.com is moving ahead to form the premier media exchange representing both traditional and non-traditional types of advertising," said Jerry Machovina, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Adauction.com. "We have assembled an unparalleled team of seasoned professionals that have an average of 20 years experience in the media industry. Their in-depth understanding of the advertising industry, combined with strong financial, sales, marketing, and technical expertise positions will allow Adauction.com to achieve the goal of developing the ultimate destination for the global media industry." Layton Chief Financial Officer Wade Layton has extensive experience in the discipline of finance coupled with broad media experience. Most recently, Layton was vice president at The Bank of New York The Bank of New York, abbrieviated to BNY, was a global financial services company that existed until its merger with the Mellon Financial Corporation on July 2, 2007.[1] The bank now continues under the new name of The Bank of New York Mellon Corporation. where he was a senior member of the bank's mergers and acquisitions division for media and telecommunications companies. His industry experience is particularly relevant to Adauction.com, as he worked exclusively with several media companies such as Liberty Media Corporation, USA Networks, Salem Communications and Black Entertainment Television. His primary responsibilities at Adauction.com include developing strategic partnerships and communicating with the investment community. Layton holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Economics and Marketing from the University of Kentucky The University of Kentucky, also referred to as UK, is a public, co-educational university located in Lexington, Kentucky. and a Masters of Business Administration from Cornell University Graduate School The Cornell University Graduate School confers most professional and research master's degrees and doctoral degrees in various fields of study for the university. The departments under which instruction and research take place are housed in Cornell's other schools and colleges. of Management. Thomas Senior VP of Sales Bruce Thomas brings over 30 years experience in advertising sales and marketing to Adauction.com. Thomas served most recently as the vice president of national sales for AT&T Media Services, and previously with Discovery Communications. Thomas spent 15 years at CBS (Cell Broadcast Service) See cell broadcast. Inc., starting in sales at WWL-TV in New Orleans, then at WCBS-TV in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and served as vice president marketing services for the CBS Television Network CBS Television Network Major U.S. broadcasting company and network. It began in 1928 as the Columbia Broadcasting System, a small radio network directed by William S. Paley. . Thomas' background also includes Internet industry experience, as he worked in sales and marketing at Online Business Associates, an Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. . Thomas' extensive background in television and Internet sales will be invaluable at Adauction.com where he will be responsible for developing the overall corporate development and sales strategy. Mattsson Senior VP of Marketing Derek Mattsson brings the ideal combination of experience to Adauction.com's marketing department having spent several years working on the agency-side of advertising, then in media sales, and most recently for an Internet start-up. Mattsson served as COO for Vehix.com (previously AutoMallUSA.com), a popular automotive Web site, where he oversaw all sales and marketing efforts. He also served as regional vice president for AT&T Media Services overseeing cable-advertising sales in a seven-state area. His advertising agency experience includes work on blue chip advertising accounts including, McDonald's and Nestle. Mattsson will be responsible for developing Adauction.com's customer acquisition strategies, directing the overall corporate brand strategy, and overseeing all Web site design. O'Neill Vice President of Information Systems Jim O'Neill was most recently a program manager for Unison Systems Inc. in Denver, CO. He has also managed information systems for the Navy and the city of Poway, California. O'Neill will prepare Adauction.com's technology infrastructure to meet the future demands for Adauction.com's growing online marketplace. Hall Senior VP of Operations Greg Hall's background is in providing technical operations expertise to the television media industry. Hall was most recently vice president of technical operations at AT&T Broadband & Internet Services where he developed interactive advertising technology for television and the Internet. Hall will oversee Adauction.com's technology and operational platforms, ensuring the company provides leading edge technology solutions to the media industry. Pettit Senior VP of International Connie Pettit brings more than 20 years of experience in global television advertising to the Adauction international initiative. Most recently, Pettit was vice-president and managing director for the Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple Advertising Bureau International, a trade organization dedicated to promoting the effectiveness of multichannel television as an international marketing medium. During her tenure, Pettit successfully launched the bureau, created the organization's Web site, developed international market analysis, strategies and research tools, and spearheaded the association's rapid growth and worldwide reach. Prior to joining MAB, Ms. Pettit ran a consulting firm, Pettit & Associates. Previous experience also includes: Vice President of Advertising Sales, Times Mirror Cable Division, and Vice President of Advertising Sales - Time Warner. Woodbeck Senior VP Radio Woodbeck has over 30 years of experience in all aspects of broadcast communications, including affiliate relations, advertising sales, sales management and station management. Woodbeck joined ABC Radio Networks in 1991 as Vice-President of Affiliate Sales for ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. subsidiary, Satellite Music Networks. In 1993, he became Vice President of Affiliate Relations at ABC where he was responsible for maintaining and soliciting new affiliates to ABC's twenty-four hour formats its news networks and syndicated morning shows. Prior to joining ABC Radio Networks, Woodbeck held senior positions within Post-Newsweek Cable Inc. (a subsidiary of the Washington Post Company) and Capital Cities Communications
Capital Cities Communications (sometimes referred to as "CapCities" . Woodbeck holds a Bachelor of Science degree in Business Administration from the University of Buffalo (SUNY SUNY - State University of New York ). About Adauction.com Adauction.com is a media exchange that leverages the power of the Internet to bring buyers and sellers together in one marketplace. Representing top-branded, high-demand properties, the company's online marketplace offers a convenient way to purchase across a variety of media: online, out-of-home, and soon radio, TV and print. More than 10,000 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Foote, Cone & Belding; Goodby Silverstein & Partners; iXL; Lot21; Anderson & Lembke and Western International Media. Direct advertisers include Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , Intel and BellSouth. Founded in September 1997, San Francisco-based Adauction.com has sales offices in New York and Atlanta. The company has received financing from Amerindo Investment Advisors, Convergence Partners, Fayez Sarofim & Co., Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. Partners, Lehman Brothers, New Millennium Partners and VIVENTURES Partners. Call 415-597-4830 for more information; or visit online at www.Adauction.com. |
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