Adauction.com Expands Board with Advertising Hall of Famer; Lester Wunderman, Founder of Wunderman Cato Johnson Joins Board of Advisors.SAN FRANCISCO--(BUSINESS WIRE)--July 26, 1999-- Adauction.com, the online media marketplace, today announced it has expanded its Board of Advisors with the addition of industry veteran, Lester Wunderman. Wunderman is founder and chairman emeritus e·mer·i·tus adj. Retired but retaining an honorary title corresponding to that held immediately before retirement: a professor emeritus. n. pl. of Wunderman Cato Johnson, the leading global direct marketing advertising agency. He brings more than 50 years of experience in the advertising industry to Adauction.com's Board of Advisors. "The evolution of the Internet has had a great effect on the advertising industry," said Lester Wunderman, founder and chairman emeritus of Wunderman Cato Johnson and a member of the Advertising Hall of Fame. "Adauction.com is the first company to take advantage of the Internet, by building a company based on the vision of creating an online media exchange, changing the experience for publishers and advertisers. I truly believe that all media will be sold this way in the future." "Having a respected industry veteran such as Lester join our Board of Advisors will help us get to the next level," said Chris Redlitz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Adauction.com. "As we evolve our model to becoming the online media exchange his experience and breadth of knowledge will be valuable in helping us achieve this next step." Veteran Board Leadership Lester Wunderman, is chairman and founder of Wunderman Cato Johnson, the leading global direct marketing advertising agency, and he is associated with the Mitchell Madison Group The Mitchell Madison Group is a global management consulting firm that combines broad strategic capabilities with deep functional skills to deliver value to their clients. It is a business consulting firm specializing in cost cutting and savings. . Wunderman is credited with coining the term "Direct Marketing" and has received many awards and tributes from the direct marketing industry, including the 1999 Midwest Lifetime Achievement Award and he was elected to the Direct Marketing Association's Hall of Fame in 1983. He has also been recognized for his work in the general advertising industry. He was elected to the Advertising Hall of Fame in 1998, named as one of twenty "Advertising Legends and Leaders" by Adweek Magazine in 1998 and one of "The 80 Most Influential People in Sales and Marketing" by Sales & Marketing Management Magazine in 1998. In 1999 he was named as one of the "Top 100 People in Advertising" by Advertising Age. He has also authored two books on direct marketing, been a featured speaker at many important functions and has been on the board of a number of Advertising organizations. About Adauction.com Adauction.com provides a business-to-business e-commerce service for buying and selling media. Representing the top-branded Web, out-of-home and print media publishers, the company's online marketplace offers opportunistic opportunistic /op·por·tu·nis·tic/ (op?er-tldbomacn-is´tik) 1. denoting a microorganism which does not ordinarily cause disease but becomes pathogenic under certain circumstances. 2. buys on premium ad space. More than 4,000 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Goodby Silverstein & Partners; Foote, Cone & Belding; iXL; Lot21 and Western International Media. Direct advertisers include US WEST Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. and BellSouth. Founded in September 1997, San Francisco-based Adauction.com has sales offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Atlanta. The company has received financing from Amerindo Investment Advisors Investment Advisor 1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission. 2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and , Convergence Partners, Fayez Sarofim Fayez Sarofim (Arabic: فايز ساروفيم) is a Coptic Egyptian American fund manager for a number of Dreyfus family stock funds. He is divorced with 5 children, and lives in Houston, Texas. & Co., Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. Partners, Lehman Brothers Lehman Brothers Holdings Inc. (NYSE: LEH), founded in 1850, is a diversified, global financial services firm. It is a participant in investment banking, equity and fixed income sales, research and trading, investment management, private equity, and private banking. , New Millennium Partners, VIVENTURES Partners and financing from other private investors. Call 415/597-4830 for more information; or visit online at www.adauction.com. Note to Editors: Adauction.com and the Adauction.com logo are either registered service marks or service marks of Adauction.com, Inc. All other company, brand or product names may be trademarks or registered trademarks of their respective owners. |
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