Adauction.com Bookmarks Ingalls Moranville Advertising; 'Opportunity Clicks' Print and Online Ad Campaign Launches November 2.SAN FRANCISCO--(BUSINESS WIRE)--Nov. 2, 1998--Ingalls Moranville Advertising today announced that Adauction.com has selected them as its agency of record. Starting November 2, Adauction.com will launch a print and online campaign designed to increase awareness among advertisers and media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending of the benefits of purchasing media through its online media marketplace. Adauction.com, which plans to spend up to $2.5 million through 1999, awarded Ingalls Moranville its account for creative and media following a competitive review. Said Neil Cohen Neil Cohen (born September 12, 1955 in Dallas, Texas) is a former U.S. soccer defender. He played eight seasons in the North American Soccer League and six in the Major Indoor Soccer League. He also earned one cap with the U.S. national team in 1976. , vice president of sales and marketing for Adauction.com, "Ingalls Moranville is well-grounded in traditional and online media, and they've done an excellent job of building strong brands for their clients like Infoseek, Logitech and Hewlett-Packard. That, along with a strong creative approach to our business, distinguished them as our choice in helping us build this new buying and selling channel." The tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. for the breaking campaign is "Opportunity Clicks," a theme which will be brought to life in advertising trade publications and online. "In creating an online marketplace for buying and selling media, Adauction.com faces unique challenges, including educating media buyers on how to plan for opportunistic opportunistic /op·por·tu·nis·tic/ (op?er-tldbomacn-is´tik) 1. denoting a microorganism which does not ordinarily cause disease but becomes pathogenic under certain circumstances. 2. buys on top-branded sites," said David Moranville, co-creative director at Ingalls Moranville. "The ad campaign will directly address these key issues." About Adauction.com Adauction.com's online auction channel augments Web publishers' direct sales programs and offers media buyers quality ad space at value-driven prices. With Adauction.com, market forces ensure that both buyers and sellers receive the best price possible for ad space. The company represents over 100 leading Web publishers that supply ad inventory, including Netscape, Match.com, Biztravel.com, Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: Online, and NetNoir. Founded in September 1997, the San Francisco-based company is privately financed. For additional information, call 415/597-4830; or visit the company Web site at http://www.adauction.com. About Ingalls Moranville Ingalls Moranville Advertising opened its doors in March of 1996. In addition to Adauction.com, it handles accounts as varied as Crystal Geyser Crystal Geyser is located on the east bank of the Green River approximately 4.5 miles (7.25 km) downstream from Green River, Utah. It is a rare example of a cold water "soda pop" geyser caused by groundwater which has picked up chemicals necessary to become a mild sulfuric acid , Lindemans Wines, Infoseek, Flexdex Performance Skateboards skateboards mini surfboard supported on roller-skate wheels; 1960s craze enjoyed renaissance. [Am. Hist.: Sann, 151–152] See : Fads , Qualcomm ASICs, and U S WEST Customer Information. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion