Adauction.com Adds Breadth to Their Management Team; Seasoned Industry Executives To Head Up New Radio Division and International Initiative.

Business Editors &High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 3, 2000

Adauction.com (http://www.adauction.com), the leading online marketplace for media, today announced the formation of two new divisions and the expansion of its executive management team with the hiring of Frank Woodbeck as senior vice-president of radio, and Connie Pettit as senior vice-president of international, effective February 21, 2000.

&uot;Frank and Connie each have long, successful track records in their respective industries and are eager to play active roles in helping to reshape and streamline the media buying and selling process,&uot; said Jerry Machovina, CEO of Adauction.com. &uot;I am honored to have people of this caliber and experience joining the company. They will take Adauciton.com to the next level more quickly and efficiently.&uot;

Woodbeck

Frank Woodbeck was most recently vice president, affiliate relations for ABC Radio Networks. Woodbeck brings over 30 years of experience in all aspects of broadcast communications, including: affiliate relations, advertising sales, sales management and station management. Woodbeck joined ABC Radio Networks in 1991 as vice-president, affiliate sales for ABC subsidiary, Satellite Music Networks. In 1993, he became vice president of affiliate relations, where he gained extensive experience in maintaining and soliciting new affiliates to ABC's various networks and syndicated morning shows. Prior to joining ABC Radio Networks, Woodbeck held senior positions within Post-Newsweek Cable Inc. (a subsidiary of the Washington Post Company) and Capital Cities Communications, prior to its merger with ABC, Inc. Woodbeck holds a Bachelor of Science degree in Business Administration from the State University of New York at Buffalo.

Pettit

Pettit brings more than 20 years of experience in global television advertising to the Adauction international initiative. Most recently, Pettit was vice-president and managing director for the Multichannel Advertising Bureau International, a trade organization dedicated to promoting the effectiveness of multichannel television as an international marketing medium. During her tenure, Pettit successfully launched the bureau, created the organization's Web site, developed international market analysis, strategies and research tools, and spearheaded the association's rapid growth and worldwide reach. Prior to joining MAB, Ms. Pettit ran a consulting firm, Pettit &Associates, specializing in worldwide productivity analysis and new media launch services. Ms. Pettit was a pioneer in local cable advertising sales for several major US cable operators including Times Mirror Cable TV and Warner Cable.

About Adauction.com

Adauction.com is a media exchange that leverages the power of the Internet to bring buyers and sellers together in one marketplace. Representing top-branded, high-demand properties, the company's online marketplace offers a convenient way to purchase across a variety of media: online, out-of-home, broadcast and soon print. More than 9,000 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Foote, Cone &Belding; Goodby Silverstein &Partners; iXL; Lot21; Anderson &Lembke and Western International Media. Direct advertisers include Dell Computer Corporation, U S WEST Dex and BellSouth. Founded in September 1997, San Francisco-based Adauction.com has sales offices in New York and Atlanta. The company has received financing from Amerindo Investment Advisors, Convergence Partners, Fayez Sarofim &Co., Geneva Partners, Lehman Brothers, New Millennium Partners, and VIVENTURES Partners. Call 415/597-4830 for more information; or visit online at www.Adauction.com.