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Adatom.com Inks Deal With Ursus Telecom Corporation.


Business Editors/High-Tech Writers

MILPITAS, Calif. & SUNRISE, Fla.--(BUSINESS WIRE)--June 1, 2000

Ursus' Click4Service(TM) Solution Enhances Adatom's B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 and

B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B.  Domestic and International Customer Experience

Adatom.com (Nasdaq:ADTM ADTM Antenna Deployment and Trim Mechanism (aerospace engineering) ), an Internet superstore and global electronic marketplace enabler, today announced it has executed an agreement with Ursus Telecom Corporation (Nasdaq:UTCC UTCC University of Thai Chamber of Commence
UTCC United Technologies Communications Company
) to utilize Ursus' Click4Service(TM) technology on its e-commerce site for improving its customers' experiences and providing seamless connections to Adatom's customer service specialists.

Click4Service(TM) features a button that, when clicked, directly connects Web site visitors to their e-commerce site's customer service department. To complement the obvious customer convenience, each button was created to eliminate lengthy auto attendant The part of an interactive voice response (IVR) system that replaces the human operator and directs callers to the appropriate extensions or voice mailboxes. See IVR.  navigation and to provide customers with the fastest and easiest access to checking on an order, attaining technical support, making credit card payments or receiving other assistance. Customers are given the option when using Click4Service(TM) to utilize their PC microphone to connect directly to Customer Service (PC to Phone) or to enter their telephone number, resulting in an immediate call back (Phone to Phone).

Rich Barton Richard Barton (born June 2, 1967) is an internet entrepreneur, founder of online travel company Expedia and real-estate internet company Zillow. External Links
[1]
, President and Chief Executive Officer for Adatom.com, commented: "This agreement with Ursus represents another stride Adatom is taking to provide the most convenient, satisfying and conclusive shopping experience for our customers. We are confident Click4Service(TM) will supply our customers with a quick and painless connection to our knowledgeable Customer Service staff, with the convenience of utilizing a home or office PC to receive needed information."

Barton continued: "Though our traffic has increased dramatically at our superstore, we are always searching for new ways to increase revenue and customer satisfaction. We continue to receive high customer satisfaction ratings as witnessed by www.bizrate.com. One of the most startling star·tle  
v. star·tled, star·tling, star·tles

v.tr.
1. To cause to make a quick involuntary movement or start.

2. To alarm, frighten, or surprise suddenly. See Synonyms at frighten.
 facts we have found, through independent research and our own, is that the consumer is still daunted daunt  
tr.v. daunt·ed, daunt·ing, daunts
To abate the courage of; discourage. See Synonyms at dismay.



[Middle English daunten, from Old French danter, from Latin
 by credit card security. We pride ourselves in utilizing state-of-the-art security, but many individuals are still afraid of giving financial information over the Net. This new technology not only provides superior customer service, the linchpin linch·pin or lynch·pin  
n.
1. A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off.

2.
 of successful merchandising, but it provides a new level of security as well. After the customers' questions are answered, the service representative can take down credit card information, thereby eliminating the `web effect' of most e-commerce transactions. Furthermore, by aligning ourselves with Ursus Telecom, who happens to be a leader in international IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. , we will be able to leverage their technology with our Chinese B2B contracts as well, assisting with our aggressive global expansion efforts."

"We are pleased to have been selected by Adatom as their enabling technology for on-line customer service," said Jeffrey Chaskin, President of Ursus, "which will add an effective, new element to their premier Internet superstore and global marketing enterprise. On-line customer service in real time can be a critical element in closing the e-commerce cycle by answering a customer question during a buying decision, or eliminating customer qualms regarding electronic commerce. We hope to find new and profitable ways to grow and enhance our relationship with Adatom by working together to build e-commerce solutions which enhance customer satisfaction and confidence."

About Adatom.com, Inc.

Adatom.com, Inc. is a fast growing e-commerce company. By leveraging its proprietary e-commerce infrastructure and efficient distribution system, the Company reaches both the business-to-business market, with its E-commerce Solution Program (AESP AESP Aerospace Education Services Program
AESP Association of Energy Services Professionals
AESP Army Equipment Support Publication
AESP Aboriginal Enriched Support Program (Carleton University program)
AESP Advanced Energy Systems Program
) and its Global Electronic Marketmaker Solution (GEMS) and the business-to-consumer markets, through its www.adatom.com Web site. Its Internet superstore offers over three million items for the home, individual and office with a comprehensive mix of name brand products in 29 product categories.

About Ursus Telecom Corporation

Ursus Telecom Corporation is a global Next Generation Telephone company that provides international services, including VoIP, long distance, direct-dial, value-added and Internet-based services to more than 4 million customers -- individuals, businesses and carriers -- worldwide. The Company operates directly and through a network of agents on five continents and over 45 countries that account for more than 80 percent of the World's International traffic. Ursus Telecom operates a network of Carrier-Class VoIP gateways, switching facilities and points of presence in Sunrise, Florida Sunrise is a city in Broward County, Florida, United States. Originally called "Sunrise Golf Village,"City of Sunrise History the name did not sit well with the retirees whom developers wanted to attract, so a change was made to "Sunrise. , Frankfurt, Lima, Buenos Aires Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. , Johannesburg, Prague and Tokyo. Ursus Telecom is the source of theSTREAM.com.

Statements in this news release that are not descriptions of historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expect," "intends," "believes," "plans," "anticipates" and "likely" also identify forward-looking statements. All forward-looking statements are based on current facts and analyses. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to history of operating losses, anticipated future losses, competition, future capital needs, the need for market acceptance, dependence upon third parties, disruption of vital infrastructure and intellectual property rights. All forward-looking statements are made pursuant to the Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Reform Act of 1995. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the Securities and Exchange Commission.
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Date:Jun 1, 2000
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