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Adatom.com Forms Partnership With New Multimedia Marketing Company; Company's E-Commerce Solution Program Continues To Gain Online Incentive Contracts.


Business Editors/Technology Writers

MILPITAS, Calif.--(BUSINESS WIRE)--April 24, 2000

Adatom.com, Inc. (Nasdaq:ADTM ADTM Antenna Deployment and Trim Mechanism (aerospace engineering) ), an Internet superstore su·per·store  
n.
A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods.
 and e-commerce enabler, announced today that it will act as the exclusive online product distributor for Clubcharlie.com, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CLUC), a new independent multimedia marketing company featuring an online loyalty program targeting pre-teen kids.

Clubcharlie.com will receive an instant presence in the e-commerce marketplace by utilizing Adatom.com's new enabling vehicle, the E-commerce Solution Program (ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. ). This service provides the infrastructure and storefront for a company to appear online quickly and easily, without the common start-up burdens, or high development costs. ESP represents a complete package of products, Internet technology and services needed to enable a company for e-commerce, leaving an ESP user with the lone responsibility of attracting customers to its site.

In addition, Adatom.com will be the forerunner A family of ATM adapters from Marconi (formerly Fore Systems). See Marconi.  in carrying items that have product placement in Clubcharlie.com's upcoming movie and ultimate advertising campaign, "Clubcharlie...The Movie." Adatom.com will also enable its online store to accept the Clubcharlie.com debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. , which can be used by members at participating vendor locations to gain instant "points" or loyalty benefits.

Richard Barton
This article is about the first European resident of Trentham. For the Virginia politician and lawyer, see Richard W. Barton.
Richard Barton was the first European resident of Trentham, Upper Hutt, in New Zealand.
, Chief Executive Officer at Adatom.com, stated, "We are excited about the opportunity to further venture into the growing arena of online incentive or loyalty programs through Clubcharlie.com. The scalability and modularity of our e-commerce architecture and business processes position our company to respond to the ever changing dynamics of business to business, while continuing to provide simplicity for e-commerce variations like Clubcharlie.com."

About Adatom.com, Inc.

Adatom.com, Inc. is a fast growing, e-commerce company, which offers three million stock keeping units for the home, individual and office and provides e-tailing solutions for other businesses. By leveraging its proprietary e-commerce infrastructure and efficient distribution system, the Company reaches both the business-to-business market with the e-commerce Solution Program (ESP), and the business-to-consumer market with its Internet superstore, www.adatom.com. Adatom benefits from both its business-to-business and business-to-consumer capabilities to reduce operating costs operating costs nplgastos mpl operacionales  and provide price savings and increased customer service for consumers. Adatom.com provides a comprehensive product mix of name brand products in 29 product categories.

About Clubcharlie.com, Inc.

Clubcharlie.com is a new independent multimedia marketing company targeting the "pre-teen" audience, between the ages of 6-15 and integrating motion picture and television production with e-commerce, loyalty marketing and database development. The Company is creating a virtual "community of interest" through the production and supply of children's and family films and accompanying Web site, membership program and corporate partnerships. The site will also include an online store with products based on the Club's main character, Charlie, and featuring member-specific product loyalty incentives from competing vendors, service providers and digital publishers.

Statements in this news release that are not descriptions of historical facts are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to risks and uncertainties. Works such as "expect," "intends," "believes," "plans," "anticipates" and "likely" also identify forward-looking statements. All forward-looking statements are based on current facts and analyses. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to history of operating losses operating loss

The excess of operating expenses over revenue. As with operating income, operating losses exclude revenues and expenses from operations that are not considered a regular part of the business. Also called deficit. Compare operating income.
, anticipated future losses, competition, future capital needs, the need for market acceptance, dependence upon third parties, disruption of vital infrastructure and intellectual property rights. All forward-looking statements are made pursuant to the Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Reform Act of 1995. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the Securities and Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 24, 2000
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