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Adatom.com Announces E-Commerce Initiative With ThermoView Industries, Inc.


Business Editors

MILPITAS, Calif. & LOUISVILLE, Ky.--(BUSINESS WIRE)--

April 11, 2000

America's Home Improvement Company To Offer Windows,

Doors And Other Popular Home Renovation Products

Directly To Online Homeowners

Adatom.com, Inc. (Nasdaq:ADTM ADTM - Antenna Deployment and Trim Mechanism (aerospace engineering)) (www.adatom.com), an Internet superstore and e-commerce enabler, and ThermoView Industries, Inc. (AMEX:THV THV - through-hole via (electronics)
THV - Total Hazard Value
) , America's Home Improvement Company, announced today that ThermoView will begin using Adatom.com's new E-commerce Solution Program (ESP) to help target the purchasing needs of online homeowners and home improvement purveyors.

According to Stephen Hoffman, Chairman and CEO of ThermoView, "By utilizing Adatom's ESP system, ThermoView, in essence, bypasses the typical time, effort and cost often associated with launching an aggressive e-commerce initiative. Via our Web site, www.thermoviewinc.com, we can immediately offer our growing line of customized home improvement products directly to Internet-savvy homeowners, as well as professionals operating in the home improvement marketplace. In addition , we will work in association with Adatom.com to enhance our overall online product offerings by selling complementary home improvement products, including name brand power tools for example, currently being marketed by Adatom on its Internet superstore Web site. Adatom.com, in return, will add select ThermoView products to its online catalog found at www.adatom.com, thereby increasing the available channels of distribution to our customers as well as all of our affiliates."

"It is estimated that the domestic home improvement market currently exceeds $150 billion," said Richard Barton, Chief Executive Officer of Adatom.com. "In light of the immense popularity of the home improvement category at our Internet superstore , it is evident to us that Internet users are a natural audience of prospective customers for ThermoView's products and services. We are delighted to add ThermoView to the growing list of companies who are choosing Adatom.com's one-stop solution to entering the dynamic world of e-commerce literally overnight and further expect that ThermoView's products will be hot sellers at our Internet superstore."

About Adatom.com, Inc.

Adatom.com, Inc. is a fast growing, e-commerce company, which offers millions of product SKUs for the home, individual and office and provides e-tailing solutions for other businesses. By leveraging its proprietary e-commerce infrastructure and efficient distribution system, the Company reaches both the business-to-business market with E-commerce Solution Program (ESP), and the business-to-consumer market with its Internet superstore, www.adatom.com. Adatom benefits from both its business-to-business and business-to-consumer capabilities to reduce operating costs and provide price savings and increased customer service for consumers. Adatom.com provides a comprehensive product mix of name brand products in 29 product categories.

About ThermoView Industries, Inc.

Headquartered in Louisville, Kentucky, ThermoView Industries, Inc. designs, manufactures, markets, installs and services custom vinyl new and replacement windows and replacement doors, primarily for the existing home market. The Company's strategy is to pursue both internal and external growth opportunities within the $8 billion replacement window/door industry. To date, ThermoView has acquired or merged with 14 companies with combined yearly revenues in excess of $110 million. ThermoView Industries' common stock is listed on the American Stock Exchange under the ticker symbol "THV". Additional information on ThermoView Industries can be accessed on the Internet at www.thermoviewinc.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate,"' "project," "expect," or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of either ThermoView's or Adatom's products or technology in the marketplace, competitive factors, dependence upon third-party vendors, and other risks discussed in the various filings made by these companies with the Securities and Exchange Commission. By making these forward-looking statements, ThermoView and Adatom.com, Inc. undertake no obligation to update these statements for revisions or changes after the date of this release.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 11, 2000
Words:643
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