AdaptiveTrade First-of-Its Kind Software Slashes Through Internet Trading Problems.

Business Editors/Hi-Tech Writers

GAITHERSBURG, Md.--(BUSINESS WIRE)--Sept. 20, 2000

Six years in development, The AdaptiveTrade Engine is the most

fundamental achievement in e-commerce since the Internet itself; information that once took days to obtain and sort now takes place in

minutes using "the software with a brain"

A first-of-its-kind technology -- capable of beating down the barriers that have hampered productive e-commerce -- was released today by the Maryland-based company AdaptiveTrade, Inc. (AT).

Six years in development, the company's revolutionary new software, the AdaptiveTrade(TM) Engine is the first major achievement in business-to-business transactions since the Internet itself, allowing businesses to stipulate a near-infinite number of specifications for an e-trade (e.g., color, quantity, weight, price).

AT's core technology then seeks, sorts and analyzes trillions of possibilities that meet these criteria and provides the user with the "optimal" trade recommendation, based on the user's objectives (e.g., lowest price, fastest delivery time or no-tariff purchasing).

Any business licensing AT's optimization engine will see that the time required for information gathering and decision making will be cut from days to minutes or even seconds; these dramatic efficiencies will drive down costs and optimize market timing and business objectives.

Because such intellectual computing power was once believed impossible to achieve, it has been dubbed the "software with a brain." It is comprehensive enough to fit the needs of any industry - be it mortgage banking, textiles or health care or freight haulers, fabric purchasers and even travelers.

The product is easily customized to meet the highly specialized individual specifications that makes every business enterprise unique.

Business Revolution Comes From Within

It is little wonder that e-commerce has been a large disappointment in the marketplace. The problem with the system stems from the fact that the Internet exchanges are merely electronic versions of a 300-year old trading tradition, started in Holland, that matches a buyer with a seller via a "bid-and-ask" format.

What distinguishes AT is its ability to push beyond the boundaries of a one-dimensional trading framework. The AdaptiveTrade Engine allows the buyer to declare at the outset a near-infinite list of requirements for a purchase (i.e. quantity, color) and the business objective to be optimized (i.e. lowest price).

The system searches and identifies sellers in auction, catalog and RFQ exchanges that meet the buyers' specifications. The system's sophisticated processes sort these data and recommend to the buyer the optimized buying plan based on the business objective of the trade.

These capabilities are the result of sophisticated levels of mathematical processes and algorithms built directly into the core technology.

The developers utilized the know-how of six years of previous research and development conducted for the National Science Foundation (NSF), Office of Naval Research and the National Aeronautical and Space Administration (NASA) on which to build the program.

Matching Available Shipping Capacities For Shippers and Carriers Already In Use

GoLogistics.com fills a market void by matching shippers and carriers on an as-needed basis using the AdaptiveTrade Engine. The Remington, IN company is the first Internet exchange within the transportation industry to match the empty space of LTL (less-than-load) carriers with shippers.

AT's engine has saved up to 20% on transportation costs and brought greater efficiencies to this marketplace because the process - which takes just minutes - matches the needs of carriers and shippers; haulers that might have otherwise left empty may now leave full; shippers that may have had to pay extra for a rush charge might now pay a lower, spot-rate market amount.

World's Largest Emblem Embroider Implementing AT System

Baltimore-based Lion Brothers is the world's largest manufacturer of embroidered emblems. The company procures raw material components such as threads and fabrics from North America and Asia and coordinates fabrication with manufacturers around the world. The highly fragmented nature of the apparel industry makes optimizing the supply chain a complex and time consuming process.

The company plans to implement the AdaptiveTrade Engine to identify availability of the raw materials, manufacturer capacities, as well as tariff and import-export logistics.

Good News for Frustrated Travelers Booking With On-Line Exchanges

Anyone who has logged on to one of the popular travel exchanges knows that it can be frustrating trying to book a flight, hotel room and rental car. First, the best choice in each of the three categories must be selected separately by the user, using questions that elicit very limited information.

But for those sites equipped with AdaptiveTrade's technology, travelers will be able to state all their requirements at once, rather than searching and obtaining the best choice for their flight, car and hotel reservations individually.

Corporate Background

Internet technology has unleashed huge amounts of information about trading opportunities for businesses and consumers. However, this information needed to make sense and, in turn, be formatted as decision making data (what to buy, what to sell, in what quantity, at what price, etc.), and identify the optimal recommendation.

The product developers dedicated six years to it, building on the know-how of research and development previously established by the National Science Foundation (NSF), Office of Naval Research and the National Aeronautical and Space Administration (NASA).

Editor's Note: An edited Video News Release (VNR) and b-roll featuring an interview with technology developer and company co-founder Alex Brodsky, Ph.D. is available in beta and VHS format. The package also includes a demonstration of the technology and an interview with Allen Furrer, co-founder of GoLogistics.com who currently uses the software.

The VNR is available via Federal Express and by satellite during the following time periods:

Wednesday, September 20, 2000 Thursday, September 2l, 2000 Time: 10:30-10:45 AM Time: 10:00-10:15 AM Telestar 4/6 C-Band

Telestar 4/6 C-Band Downlink Frequency: 3820 H Downlink Frequency: 3820H Audio 6.2 & 6.8 Audio 6.2 & 6.8