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Adaptive reuse: fotomat kiosks, '70s icons, given new life in a variety of ways. (Up Front).


IF you smoke, nothing beats the convenience of Ary Alogian's drive-through cigarette kiosk.

Tucked in a corner of a Yoshinoya Beef Bowl parking lot at the perpetually congested con·gest·ed
adj.
Affected with or characterized by congestion.


congested ENT adjective Referring to a boggy blood-filled tissue. See Nasal congestion.
 Glendale intersection of San Fernando Road San Fernando Road is a major street in the city and county of Los Angeles. It starts off in Castaic as The Old Road, passing through Santa Clarita and the Newhall Pass, where upon its intersection with Sierra Highway near the junction of the Golden State (I-5) and the  and Los Feliz Boulevard, Alogian caters to a steady stream of motorists who merely need to lean out a window to get their nicotine fix. Some complete their transactions at the former Fotomat booth and get back into traffic without so much as missing a light.

Once as ubiquitous in Los Angeles as Starbucks are now, those yellow and blue, pagoda-roofed Fotomat kiosks have found new life over the past decade in the hands of entrepreneurs who have converted them into everything from cappuccino cap·puc·ci·no  
n. pl. cap·puc·ci·nos
Espresso coffee mixed or topped with steamed milk or cream.



[Italian,
 stands and flower shops to key stores and tobacco shacks.

Founded in San Diego in 1968 by businessman Preston Fleet, there were more than 4,000 Fotomat kiosks nationwide in 1980, with a large proportion in Southern California. Only a fraction remain, although nobody seems to know exactly how many.

Though the brand has all but disappeared, it nevertheless wormed its way into the popular vernacular. Fotomat references still pop up on "Saturday Night Live This article is about the American television series. For the show related to Big Brother (UK), see Saturday Night Live (UK).

Saturday Night Live (SNL
," "The Simpsons" and "That '70s Show That '70s Show is an American television sitcom that centers on the lives of a group of teenagers living in Point Place, Wisconsin, a fictional suburb of either Kenosha or Green Bay<ref name="That'70sShowFAQs"/> from May 17, 1976 to December 31, 1979. ," where the character "Fez Fez: see Fès, Morocco. " gets a job at one of the film booths only to be fired for being too efficient.

The nostalgia is lost on Alogian, an Armenian immigrant whose Fotomat operation is one of six Tobacco Zone shops scattered around the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
. Still, he likes the 10 by 6-foot booth's busy corner and its cheap overhead, which helped him get his business off the ground seven years ago.

"Everybody starts slow and you go through hard times, but right now we are making a living;' said Alogian, who can wedge two people into his crammed booth, allowing him to serve drivers pulling up in both directions. "This has been good a location."

At Robertson Boulevard and Cashio Street in West Los Angeles
  • West Los Angeles, Los Angeles, California, a neighborhood of Los Angeles
  • West Los Angeles (region), a popularly identified region of Los Angeles, incorporating the neighborhood above
, a former Fotomat still wears the paintjob of the Coffee Brake, a coffee stand whose owner called it quits months ago. Despite the closure, Michael Behzad, of Canon Business Properties Inc., a Beverly Hills property management company, said he has fielded lots of calls about the booth, which he expects to rent for $700 to $750 per month.

"You don't see people opening up photo stores anymore (in Fotomats), it doesn't make any sense," Behzad said. "Most are used for cigarettes or coffee."

By the early 1980s, Fotomats were closing in large numbers due to the proliferation of overnight drugstore photo services and one-hour developers. St. Petersburg, Fla.-based Fotomat Corp. was sold in the early 1980s to Konischiroku Photo Industry Ltd., of Japan, which sold it to another Japanese company, Konica Photo Imaging, in 1986.

Soon after, Konica began selling off its remaining kiosks, said John Phillips, the company's senior vice president of marketing.

"They had such a unique look and feel they have stood the test of time," he said. "As a business proposition, it's nonexistent non·ex·is·tence  
n.
1. The condition of not existing.

2. Something that does not exist.



non
, but as a memory, an icon, it's definitely left its mark."

Konica has tried to revive the Fotomat name on a limited scale by attaching the brand to freestanding digital kiosks, which allow customers to make prints or save images on discs.

"What goes around comes around," Phillips said. "As digital imaging evolves, the question is where can an iconic brand like Fotomat fit in?"

Wherever that may be, it won't be with new kiosks. The market has changed too much. But that doesn't mean kiosk operators like Alogian can't benefit from the Fotomat name. Besides tobacco and lighters, Alogian sells candy, gum and sodas out of his booth and one other item: film. Every once in a while someone will drive up looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 film or developing services, unaware that the actual Fotomat is long gone.
COPYRIGHT 2003 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Satzman, Darrell
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Jan 13, 2003
Words:640
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