Adaptive Website Optimization Service Breaks Performance Barrier.

New, Adaptive Multivariate Testing Methodology Requires Dramatically Less Web Visitors to Increase Website Conversion Rates

BOCA RATON, Fla. -- Hiconversion, Inc. (www.hiconversion.com) announces general availability of its adaptive website optimization service. The company's offering is a game changing product that is dramatically faster, easier to adopt, and less expensive than competing offerings.

The key metric of website effectiveness is the conversion rate, i.e. the percentage of website visitors that perform a desired action such as buy, download, etc. Increasing website conversion rates is a non-trivial task. The smallest change to the content, layout, font, or color combination can have a significant impact. It is impossible to guess how a web visitor will react to changes without live tests. The challenge lies in the fact that the number of potential combinations that result from a handful of small changes produces thousands of page variations.

Traditional website optimization solutions that employ multivariate testing, are highly inefficient. Among other issues, live testing requires a large number of web visitors to be statistically valid. This has created an adoption barrier for mid to small companies that need to improve their website effectiveness.

Hiconversion's adaptive multivariate testing has overcome this problem. By adapting to visitors' behavior in real time, this technology delivers the benefits of optimization after processing only a small fraction of the visitors required by other solutions. This capability, in combination with ease of use and mass market pricing, brings the power of website optimization to companies of any size.

"After numerous A/B tests you might think that your web pages are perfect. Think again," said Rick Trefzger, Vice President of Sales of IS3, a South Florida based computer security firm. "We were blown away by the increase in conversion rates achieved with Hiconversion."

"The ability to deliver impressive results with dramatically less visitors is one cornerstone of our unique value proposition," said Zee Aganovic, Hiconversion's founder and President. "The ability to adapt to visitor traffic in real time and to increase overall conversion rates during the test itself is another. This eliminates any risks associated with optimization testing and increases our customers' profits even as they test."

Additional press information is available at http://www.hiconversion.com/ajax/public/pressKit.htm.

About Hiconverision, Inc.

Hiconversion.com is an innovative technology company founded in 2006 with the mission to provide website optimization services to the mass market. Our patent pending technology provides solutions that are dramatically faster, easier to use, and less expensive than available alternatives. The company is led by a team of serial entrepreneurs with a history of building successful software companies.

The company's market opportunity is fueled by an historic shift in advertising from traditional to online media. While a great deal of time and money has been dedicated to creating a science designed to increase website traffic, until now, converting this increased traffic into useful business activity has remained an art form. Hiconversion has produced the fastest and easiest to use multivariate optimization solution in the market place today. Delivered as pure SaaS service, it sets a new website optimization standard that makes it easy for marketing managers and company owners to quickly increase web page conversion rates.

Businesses desiring to increase their online marketing ROI while gaining new insight into their prospect and customer base should visit: http://www.hiconversion.com.

Hiconversion[R] is trademark of Hiconversion, Inc. and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.