Adaptive Path Launches a Forward-Thinking, Standards-Compliant Web Site.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--July 18, 2003 Adaptive Path, the industry's leading user-experience consultancy, announces a completely standards-compliant redesign of its site. Nearly every page of the new site validates without error as XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. 1.0 Strict. As the Web Standards Project
The Web Standards Project (WaSP) is a group of professional web designers dedicated to disseminating and encouraging the use of the web standards recommended by the World (http://www.webstandards.org/) notes, standards make it cheaper and easier to develop a site, and greatly increase its lifespan. Though the benefits of standardization are obvious, very few businesses take the time to align their sites. "As a user-focused, best-practices company, Adaptive Path realizes that lean, clean, structural markup and CSS-based design are essential ingredients of usability and a best practice of today's Web. I'd expect nothing less from this company," says Jeffrey Zeldman Jeffrey Zeldman is a prominent lecturer and author on web design. He also runs his own web design studio, Happy Cog, and has maintained a blog, Jeffrey Zeldman Presents The Daily Report, on the topic since 1995. , author of the bestselling book Designing With Web Standards Web standards is a general term for the formal standards and other technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for . The new design was developed by Douglas Bowman of Stopdesign (http://www.stopdesign.com/), who also recently redesigned Wired News Wired News is an online technology news website, formerly known as HotWired, that split off from Wired magazine when the magazine was purchased by Condé Nast Publishing in the 1990s. Condé Nast later purchased Wired News on 2006-07-11. , using an XHTML and CSS (1) See Cascading Style Sheets. (2) (Content Scrambling System) The copy protection system applied to DVDs, which uses a 40-bit key to encrypt the movie. combination to create tableless layouts. "With the redesign, Adaptive Path is practicing what they evangelize e·van·gel·ize v. e·van·gel·ized, e·van·gel·iz·ing, e·van·gel·iz·es v.tr. 1. To preach the gospel to. 2. To convert to Christianity. v.intr. To preach the gospel. to their clients," Bowman says. "Their content is unobscured -- on the surface throughout the visual interface, and behind the scenes in the markup." Quick highlights include: . File size of the home page HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. dropped by 56 percent (down from 20.9 KB to 9.2 KB). . JavaScript rollover effects in navigation eliminated and replaced by CSS hover states for simplified tab- and subtab-like navigation. . Pages can be toggled between several variants of two- and three-column layouts simply by changing the body class. . All non-critical, decorative images (including large header images) are rendered exclusively with CSS background images. . And finally, the team photos on the home page and team page provide double-rollover effects solely with the use of CSS hover states and absolute positioning. "The new site is incredibly easy to update and maintain," says Adaptive Path partner Lane Becker. "We've been preaching standardization, and now, we've put our money where our mouth is." About Adaptive Path Headquartered in San Francisco, Adaptive Path is a user experience consulting, research and training firm that has provided custom services to a range of clients, including Fortune 50 corporations, pure-Web startups, and established not-for-profit organizations. |
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