Adaptive Media brings "Just-in-Time" visual information to corporate users; new Envision Enterprise system delivers powerful 3D and video-based business applications to desktop PCs.

SUNNYVALE, Calif.--(BUSINESS WIRE)--April 28, 1997--Adaptive Media, Inc. today announced a comprehensive solution to enable large corporations to deploy multimedia in mission critical business applications.

Adaptive Media has developed a standards-based software solution to provide organizations with an intuitive, easy-to-use system for creating, managing and delivering streaming video and 3D applications across corporate Intranets and Extranets, to individual desktops.

Adaptive Media's product suite, called Envision Enterprise(TM) is targeted at addressing the needs of business applications. It is ideal for vertical markets such as broadcast and video production, healthcare agencies, architectural design firms, engineering and construction and manufacturing; who demand the most effective distribution system for their video and 3D media.

"Adaptive Media's Envision system delivers the highest quality video images that I've seen in a streaming media product," said Drew Takahashi, president of Colossal Pictures.

Corporate applications already under development with Adaptive Media beta customers include enterprise-wide employee training; 3-D graphics for engineering; campus-wide information distribution; commercial video distribution; healthcare training and reference; and manufacturing information-on-demand.

Adaptive Media beta customers include large corporate and institutional sites such as Allied Signal, Bechtel Corporation, Colossal Pictures, Kaiser Permanente and Lotus Development Corporation.

"Adaptive is focused solely on delivering powerful, standards- based, just-in-time, visual information to enhance today's corporate environments," said Michael S. Pliner, president and CEO of Adaptive Media. "Broad scale deployment of multimedia applications is happening today inside of leading-edge corporations who are looking to gain the highest leverage possible for their network and technology investments."

Envision Enterprise: A Scalable Workgroup Solution

The Envision Enterprise solution is based on the concept of a highly distributed architecture that is scalable and modular, which enables workgroup environments the ability to grow, as needed, into an enterprise-wide solution.

The Envision Enterprise client/server software suite offers an intuitive, easy-to-use system for creating, managing, and delivering streaming video and 3D applications across existing networks to the desktop. The suite components include:

-- Envision MediaManager - Windows NT server software that provides dynamic delivery of streaming video and 3D media across corporate LAN and WAN backbones to desktop users via standard Internet Protocol (IP).

-- Envision Desktop - standard Windows 95 or NT client software that runs as a browser plug-In for Netscape or ActiveX environments to allow users to interact with just-in-time video and 3D applications on their desktop.

-- Envision Studio - is a software module that works in conjunction with MediaManager and provides a flexible-authoring environment that converts video and 3D files from industry standard digital formats such as MPEG and VRML and integrates them into just-in-time visual applications.

-- Envision Link - Windows NT server software that provides a store and forward facility of video and 3D media distribution from a single workgroup environment to a distributed environment of multiple workgroups connected via WANs.

Dialog(TM) Framework Leverages Existing Computer and Network Investments

A cornerstone of the Adaptive Media's Envision Enterprise system is a powerful architecture called Dialog (Dynamic Information Access LOGic)

The patent-pending Dialog framework dynamically adapts the delivery of audio, video and 3D media to the parameters of each individual desktop computer, based on such factors as network topology, network conditions and individual computer configuration.

The Dialog framework further allows each recipient to selectively tune the flow of information, allowing the user to optimize the medium they choose; for example, video can be adjusted to view medical procedures better or 3D level-of-detail can be enhanced when studying engineering files.

Streaming 3-D Solution Revolutionizes Collaborative Engineering

Envision Enterprise is the first network-based software solution that provides streaming industrial 3D graphics over Intranets/Extranets to the desktop.

This capability will dramatically change how design, construction and engineering companies exchange information with their employees, customers and partners. Using Adaptive Media's Dialog architecture, Envision Enterprise streams 3D models at the optimal level-of-detail based on each clients processing power and bandwidth availability.

Business Application Consulting Provides "Full-Service" Approach

Because just-in-time visual applications is new to many organizations, Adaptive Media works closely with its customers to offer packaged product and service solutions to help solve their unique business requirements. Adaptive Media delivers comprehensive professional services in areas such as needs analysis, application design, audio and visual integration, workgroup training, consulting and ongoing support.

Industry Leaders Endorse Adaptive Media

Industry leaders, Cisco, Intel, Microsoft, and Netscape have endorsed Adaptive Media in its efforts to proliferate just-in-time delivery of visual information for business applications (reference names and contact information available upon request).

Pricing and Availability

Adaptive Media's Envision Enterprise will ship in June 1997 and can be purchased directly from Adaptive Media. Pricing for the Envision Enterprise solution, which includes a workgroup MediaManager, Studio and 100 Desktop clients, starts at $30,000. The Envision Link system is priced separately starting at $20,000. Consulting, and service and support are sold individually, based on the needs of each customer.

About Adaptive Media

Adaptive Media develops innovative software solutions and services to help organizations cost-effectively provide high-quality audio, video and 3D information on-demand to their employees, customers, and partners. Detailed information on Adaptive Media products, news announcements, service and support is available on Adaptive's home page at the World Wide Web site HYPERLINK http://www.adaptivemedia.com .

Adaptive Media is headquartered at 477 Potrero Avenue, Sunnyvale, Calif., 94086. Phone: 888-9ADAPTIVE; Fax: [phone]; E-mail: [e-mail]

CONTACT: Cunningham Communication

Jessica McNulty, 415/858-3754

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