Adams Golf Launches Tour-Proven Idea Pro Hybrid.

PLANO, Texas -- Adding to its very popular line of Idea hybrids, Adams Golf (OTCBB:ADGO) introduces the tour-proven Idea Pro hybrid, a sleek combination of aesthetics and high-performance elements crafted for accomplished golfers. Already a proven winner on tour, the Idea Pro hybrid was designed and tested to meet the demands and skill level of top amateur and pro golfers.

"We're introducing the Idea Pro hybrid to the general public after the enormous response and success it has had on the PGA, Nationwide and Champions Tours," said Chip Brewer, Adams Golf CEO. "We used all three tours as a comprehensive proving ground for our latest hybrid and the results made for an easy decision to have the Idea Pro hybrid available to the consumer."

Adams Golf engineers modified the blueprint that has made the Idea lineup of hybrids so successful, by focusing on materials, weight and shaping that would appeal to better players. To optimize the center of gravity (CG), an adjustable weight port is positioned forward in the sole of the hybrid, promoting a lower spin rate while allowing for swing weight and shaft adjustment. The pull face construction and custom steel insert increase ball speed off the face while also reducing spin. The high-performance shaping of the Idea Pro hybrids provide greater versatility off the tee, in the fairway or in the rough. The sleek, non-offset design features an iron-like topline for greater playability and confidence.

The Idea Pro hybrid already ranks first in usage by pros on the combined PGA, Champions and Nationwide Tours. With the Idea Pro hybrid in play throughout the 2006 season on all three tours, Adams Golf set the hybrid count record on the Nationwide Tour, with 59 in play at the Northeast Pennsylvania Classic, and the Champions Tour, with 74 in play at the Senior PGA Championship. It was also the most played hybrid on the PGA TOUR at The International.

The Idea Pro hybrid is available with lofts of 16, 18, 20, 23 and 26 degrees. The stock shaft is the Aldila VS 80-gram hybrid graphite. The stock grip is the Golf Pride Tour Velvet. The Idea Pro hybrid will be available in stores beginning September 15, 2006, with an SRP of $249.99.

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to, statements regarding our ability to continue manufacturing products that are commercially acceptable to consumers and statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe." Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: product development difficulties; product approval and conformity to governing body regulations; assembly difficulties; competing product introductions; patent infringement risks; uncertainty of the ability to protect intellectual property rights; market demand and acceptance of products; the impact of changing economic conditions; the success of our marketing strategy; our dependence on a limited number of customers; business conditions in the golf industry; reliance on third parties, including suppliers; the actions of competitors, including pricing, advertising and product development risks concerning future technology; the management of sales channels and re-distribution; and one-time events and other factors detailed under "Risk Factors" in our 10-K's, 10-Q's and other Securities and Exchange Commission filings. These filing can be obtained by contacting Adams Golf Investor Relations.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.