Adams Golf Introduces Insight Drivers, Fairway Woods.

PLANO, Texas -- Adams Golf (OTCBB:ADGO) gives golfers more distance and increased forgiveness through unprecedented MOI (Moment of Inertia) measurements, and by utilizing industry-first construction methods in its new Insight series of drivers and fairway woods - Insight BUL, Insight BTY and Insight Belle.

Using geometric shaping, the perimeter of the BUL Driver is dramatically expanded which spreads discretionary mass as far away from the Center of Gravity (CG) as possible. This increases the MOI to 5,000 for better clubhead stability and increased accuracy and forgiveness. This method is considered, "Thinking Inside The Box."

The easy-to-hit Insight BUL Fairway Wood, constructed of an innovative combination of a one-piece titanium cup face and crown, power-brazed to a stainless steel chassis, produces the hottest ball flight in its class.

Insight BTY Driver is built for better players who want versatility and high performance in a golf club. Ultra-thin .4mm rolled titanium transfers weight from the crown to the adjustable weight port in the sole.

The compact, low-profile shape of the Insight BTY Fairway Wood is tailored for the better player. A titanium face and crown is power-brazed to a stainless steel body, which is not only an industry first but makes BTY one of the hottest fairway woods on the market. To customize swing weight, an adjustable weight port is positioned in the sole.

Uniquely designed for women, the lightweight and easy-to-hit Insight Belle Driver isn't just a version of the men's--it's built for women. A complement to the Belle Driver is the Insight Belle Fairway Wood built with an industry-first combination of a one-piece titanium cup face and crown power-brazed with a stainless steel chassis. This creates a powerful mix of distance and accuracy that women golfers need in a fairway wood. The low-profile design provides a high-launch angle for increased distance and better results.

The entire Insight series of drivers and fairway woods will begin shipping to golf shops Feb. 1, 2007. Suggested retail prices for Insight BUL and Belle Drivers is $399.99; for Insight BTY Drivers, $429.99; for Insight BUL and Belle Fairway Woods, $249.99; for Insight BTY Fairway Woods, $279.99.

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to statements regarding our ability to continue manufacturing products that are commercially acceptable to consumers and statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe." Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: product development difficulties; product approval and conformity to governing body regulations; assembly difficulties; competing product introductions; patent infringement risks; uncertainty of the ability to protect intellectual property rights; market demand and acceptance of products; the impact of changing economic conditions; the success of our marketing strategy; our dependence on a limited number of customers; business conditions in the golf industry; reliance on third parties, including suppliers; the actions of competitors, including pricing, advertising and product development risks concerning future technology; the management of sales channels and re-distribution; and one-time events and other factors detailed under "Risk Factors" in our 10-K's, 10-Q's and other Securities and Exchange Commission filings. These filing can be obtained by contacting Adams Golf Investor Relations.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.