Adams & Knight Wins Best of Show at 2007 Advertising Club Awards Show.Agency Wins Most Awards at the 2007 Connecticut Advertising Club Awards Show AVON, Conn. -- The Advertising Club of Connecticut awarded Adams & Knight with Best of Show--its top award--for the television commercial series it created for the Universal Health Care Foundation of Connecticut. The agency was also the most awarded by the Ad Club, earning 30 total awards spanning nearly every advertising category. Described by judges as, "the clear cut winner for this year's show," Adams & Knight's television commercials humorously encouraged Connecticut residents to get involved in the debate about making health care affordable and accessible for everyone. The series drove Connecticut residents to a dedicated Web site http://www.healthcare4every1.org where they could learn more about the issue and contact politicians with their viewpoints about the issue. Of the more than 130 awards given out in 50 categories at the annual awards show, Adams & Knight received 30, the most awarded to a single agency. The agency received eight gold, 16 silver and eight bronzes. "To win Best of Show is certainly an honor," said Jill Adams, president of Adams & Knight. "The real win for us, however, is seeing so many of our clients get results across so many different types of communication vehicles." Adams & Knight's award-winning work for its financial, health care, education and non-profit clients spanned the full spectrum of advertising categories including integrated campaigns, radio, interactive, print, point of purchase, collateral, event marketing, and direct mail. The agency received awards for its work with Hartford Hospital Hartford Hospital is an acute care hospital located in the South End of Hartford, Connecticut. The hospital was formed in 1854 after the State of Connecticut granted a charter for the Formation of Hartford Hospital following a boiler explosion and resulting fire at the Fales and , Masonicare, Travelers, Sun Life Financial, Saint Joseph Saint Joseph, cities, United States Saint Joseph (sānt jō`zəf). 1 City (1990 pop. 9,214), seat of Berrien co., SW Mich., a port on Lake Michigan at the mouth of the St. Joseph River across from Benton Harbor; inc. College, Renzulli Learning Systems, United Way, Wadsworth Atheneum The Wadsworth Atheneum is the oldest public art museum in the United States and largest in the state of Connecticut. It is located in historic downtown Hartford, Connecticut, the state's capital. , Hartford Stage Hartford Stage, located in Hartford, CT, is one of the leading resident theatres in the nation, known internationally for entertaining and enlightening audiences with a wide range of the best of world drama, from classics to provocative new plays and musicals and neglected works , the Greater Hartford Greater Hartford is a region located in the state of Connecticut, centered around the state's capital of Hartford. Hartford's role as a focal point for the American insurance industry is known nationally. The vibrant music and arts scene defines the region's culture. Arts Council An arts council is a government or private, non-profit organization dedicated to promoting the arts mainly by funding local artists, awarding prizes, and organizing events at home and abroad. and ArtStamps. The Ad Club's Best of Show honor comes on the heels of the agency being honored with the Connecticut Chapter of the American Marketing Association's Best of Show award for the third consecutive year. Adams & Knight was previously awarded Best of Show from the Ad Club in 2004. About Adams & Knight Adams & Knight is an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm founded in 1988 that provides strategic research, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and digital marketing services for a growing client roster in a variety of industries. The agency can be reached at (860) 676-2300 or at http://www.adamsknight.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion