Adams & Knight Earns Third Straight Top Marketing Award from the AMA.Agency Earns Best in Show and Record Number of Mark of Excellence Marketing Awards AVON, Conn. -- For the third consecutive year, the American Marketing Association's (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) Connecticut chapter awarded Adams & Knight of Avon, Conn. with its top award - Best in Show. The integrated marketing firm also received eight Mark of Excellence Awards (MOE Moe continually exasperated at Larry and Curly for their mischievous pranks. [TV: “The Three Stooges” in Terrace, II, 366] See : Exasperation ) for strategic marketing campaigns it created for its financial, healthcare, and education clients. The AMA awards are based on excellence, creative strategy, and results. All the awards received by Adams & Knight reflect superior marketing results achieved for its clients. Adams & Knight was awarded Best in Show out of all entries for an appeal video it created for Hartford Stage Hartford Stage, located in Hartford, CT, is one of the leading resident theatres in the nation, known internationally for entertaining and enlightening audiences with a wide range of the best of world drama, from classics to provocative new plays and musicals and neglected works , Hartford's Tony-award winning regional theater. The emotional fundraising video featured area students thanking previous donors for a free performance of Charles Dickens's A Christmas Carol. The video, shown at Hartford Stage's 2006 gala, inspired attendees to fund two free theater performances of the Christmas classic for inner-city students in 2007 and more than doubled its fundraising goal. The eight MOEs awarded to Adams & Knight underscore the agency's leadership in its specialty areas of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , healthcare, and education. Six marketing MOEs were given for campaigns the agency developed for Travelers Insurance, Prudential Financial, Masonicare, ArtStamps (a school fundraiser that turns children's art into U.S. postage) and Hartford Stage. Two additional MOEs were awarded for results-generating public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaigns created for Jefferson National Life Insurance and ArtStamps. "We are very pleased to be honored for campaigns developed in all of our areas of expertise," said Jill Adams, president of Adams & Knight. "The Association's recognition is a testament to the collaborative approach we take with each of our clients to achieve their goals with strategic marketing programs." The agency was honored for work across a variety of different media, including integrated marketing campaigns, public relations, Internet marketing See Internet advertising. , Web site development, video marketing, special event promotion, and corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. television advertising. Adams & Knight previously received the AMA's Marketer of the Year in 2005 and 2006 for its work with Masonicare and United Way. About Adams & Knight Adams & Knight is an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm founded in 1988 that provides strategic research, advertising, public relations and digital marketing services for a growing client roster in a variety of industries. The agency can be reached at (860) 676-2300 or at http://www.adamsknight.com. About the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The Connecticut Chapter (AMA-CT) is one of nearly 500 chapters throughout North America and Canada that are part of the American Marketing Association, with more than 38,000 members worldwide among 82 countries. AMA is the only organization of its kind, provides direct benefits to marketing professionals in both business and education, and serves all levels of marketing practitioners, educators and students. Visit http://amact.org/ for more information. |
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