Adams & Knight Achieves Marketer of the Year for Second Straight Year; Receives Three Mark of Excellence Marketing Awards.AVON, Conn. -- The American Marketing Association's (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) Connecticut chapter recently honored Adams & Knight (A&K) with the 2006 Marketer of the Year Award--its top award--and three Mark of Excellence Awards (MOE Moe continually exasperated at Larry and Curly for their mischievous pranks. [TV: “The Three Stooges” in Terrace, II, 366] See : Exasperation ) for its work with United Way of the Capital Area, Wadsworth Atheneum The Wadsworth Atheneum is the oldest public art museum in the United States and largest in the state of Connecticut. It is located in historic downtown Hartford, Connecticut, the state's capital. Museum of Art, and Travelers. A&K previously received AMA's 2005 Marketer of the Year Award for its work with Masonicare. "We are honored to be recognized as Marketer of the Year for the second time in a row," said Jill Adams, principal of A&K. "This recognition is a testament to the collaborative approach we take with each of our clients to achieve their goals with strategic marketing programs." A&K received the Marketer of the Year Award for the marketing campaign it created to help achieve the 2005 goal of United Way of the Capital Area (UWCA) to raise $26 million--funds that will be used to improve the lives and conditions of the 40 north central Connecticut towns it serves. A&K worked with UWCA's marketing and communications staff to develop a well-coordinated campaign of videos, TV public service announcements, printed materials, posters and outdoor billboards. It brought UWCA's campaign theme--Giving Matters--to life by communicating the thoughts and experiences of actual United Way beneficiaries. "During 2005 there were many deserving de·serv·ing adj. Worthy, as of reward, praise, or aid. n. Merit; worthiness. de·serv  ing·ly adv. causes making appeals to our generous public," said Mildred McNeill, director of marketing and communications for UWCA. "Many global natural disasters made it an especially challenging season for fundraising
Additionally, A&K received three AMA MOE awards including one for the UWCA campaign. A second MOE award was received for the interactive Web site A&K developed for the Wadsworth Atheneum Museum of Art (http://www.wadsworthatheneum.org). As a result, the Antheneum experienced a 264 percent increase in Web site traffic, and a 62 percent increase in attendance at the museum. A&K also received an MOE award for its Sara Under Siege siege, assault against a city or fortress with the purpose of capturing it. The history of siegecraft parallels the development of fortification and, later, artillery. campaign, a series of animated, online webisodes. The campaign informed Travelers auto insurance CSRs and independent agents about its Quantum Auto insurance. As a result, Travelers' auto policy sales more than doubled for an unprecedented 106 percent increase. About Adams & Knight Adams & Knight is an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm founded in 1988 that provides strategic research, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and digital marketing services for a growing client roster in a variety of industries. The agency can be reached at (860) 676-2300 or at http://www.adamsknight.com. |
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