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Adamind to Showcase it's Comprehensive Range of Spire(TM) Suite Demos at 3GSM World Congress.


MILPITAS, Calif. -- Adamind (LSE LSE - Language Sensitive Editor : ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
), a leading global supplier of media handling software in the mobile messaging, content and convergence services markets, announced today it is presenting four product and technology demonstrators at its booth located in Hall 2 Stand F10B at 3GSM World Conference.

Launched in 2004 and with over 100 deployments in mobile operator networks and content providers worldwide, the Adamind Spire(TM) Messaging Suite enables enhanced messaging services such as MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , Mobile E-mail and Instant Messaging. It provides state-of-the-art content adaptation and enhancement functionality and enables service interoperability that fits the profiles of any end-user device, network and content source.

Adamind Spire(TM) Production Suite transforms mobile content production from a manual process into an efficient and reliable, high-volume automated process and provides carriers and content providers with tools to validate the Quality of Experience (QoE) for each and every mobile device. At the heart of this Production Suite is a smart, all-in-one, media adaptation engine that not only reduces the burden of creating device specific versions that free the provider to create the best content possible but also offers a wealth of value-added features for content previewing, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
, branding and advertising.

The Production Suite incorporates the new H.264 codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV,  that delivers better compression of video images, up to twice as efficient as MPEG-4 encoding, together with a range of features supporting high-quality, low bit-rate streaming video.

Adamind is offering a sneak preview of its Adamind Spire(TM) NG Suite. Not yet released, the Adamind Spire(TM) NG Suite addresses the world of convergence across different device domains (such as mobile, TV, PC, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  etc.) and provides stream processing in real-time while maintaining quality of service and improving quality of experience. An exciting feature of the suite is the ability to personalize advertising per user in real-time, coupling media advertising and branding strength on live media streaming.

The Adamind Spire(TM) Browsing Suite demo provides an insight into bridging the gap between the varying qualities and capabilities of today's mobile devices and the made-for-PC Internet pages. It allows web page requests to be seamlessly converted and routed on-the-fly to mobile devices, ensuring the best fit of the PC page for the device's small screen while ensuring that rich-media content residing on the Internet is adapted to fit the profile of any end-user device, network and content source.

"Once again, Adamind is leading the field in providing rich media handling products in the mobile convergence market," says Shailendra Jain, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Adamind. "Our pioneering approach in integrating new standards and our encompassing range of product offerings strengthen our leading position within the market," he added.

The 3GSM World Congress is the number one mobile industry event covering the latest technology trends in innovative devices, applications and services driving the market. All of Adamind's demonstrations can be seen at the company booth, located in Hall 2 F 10B as well as at the IMA (Interactive Multimedia Association, Annapolis, MD) An earlier trade association founded in 1988 originally as the Interactive Video Industry Association. It provided an open process for adopting existing technologies and was involved in subjects such as networked services, scripting  (Israel Mobile Association) booth.

Notes to the Editor

About Adamind

Adamind is a pure-play provider of rich media content adaptation and enhancement software solutions for the mobile space. The Company's flagship platform, Adamind Spire(TM) provides industry-leading automated solutions for message and content transcoding and benefits virtually every player in the mobile delivery chain. Its superior multimedia capabilities enable service operators to deploy successful media rich content services, generating new revenue streams, driving key new Value-Added-Services (VAS vas (vas) pl. va´ sa  [L.] vessel.va´sal

vas aber´rans 
1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule.

2.
) enablers, such as Advertising, Branding, DRM and spam filtering and anti-abuse support. With over 100 deployments in mobile operator networks worldwide, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS CBOSS Convergent Business Operation Support System (Moscow, Russia) . www.adamind.com
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 2006
Words:623
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