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Adamind and LogicaCMG Deliver Mobile Content Infrastructure Solutions at Leading Mobile Network Operator in South East Asia.


PALO ALTO, Calif. -- Deployment of Adamind Spire(TM) Will Enable Leading Mobile Operator in South East Asia to Offer Rich Mobile Content Services to Millions of Subscribers

Adamind (LSE LSE - Language Sensitive Editor :ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
), a leading global supplier of media adaptation software in the mobile messaging, content and convergence services markets, today announced the deployment of its world-class Adamind Spire(TM) platform at a leading mobile network operator in South East Asia. LogicaCMG's professional services deployed and integrated the system for the operator.

The Adamind Spire(TM) is being integrated as a core mobile media handling component at the heart of the operators network serving both their Nokia multimedia messaging services (messaging) Multimedia Messaging Services - (MMS) A feature of some mobile telephones that allows them to send messages including text, sound, images and video.  center (MMSC) and wireless application protocol (WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
) portal. This implementation also represents the fourth such solution that Adamind has deployed in recent months over a Nokia MMSC. Lately, more and more network operators are integrating Adamind's solution as a central high-value core element providing media adaptation services to multiple applications.

The deal takes the total number of network deployments globally to more than 100. By deploying Adamind Spire(TM), the operator will be able to provide a wide range of mobile content services. In addition, they will receive a managed service offering device profiles for all existing and future mobile devices as they are introduced to the consumer market in Asia.

"This contract reinforces our strong position within the Asian market," says Shailendra Jain, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Adamind. "The combined proven track record and expertise of both LogicaCMG and Adamind, have enabled the operator to quickly rise up to the challenge of satisfying the huge demand of subscribers signing on for advanced mobile data content services as well as improving their communications experience."

Adamind's Spire(TM) handles adaptation of any media format, such as video, audio, ring tone, image or animated slideshow to best fit the target device. The mobile domain is characterized by a wide variety of devices that differ from each other in their capacity to receive and consume rich media. Adamind's software solution addresses the problems associated with deploying multimedia services across mobile devices. It allows the implementation of a central transcoding configuration whereby a single solution supports multiple services to ensure a consistent and high-quality user experience.

Notes to Editor

About Adamind

Adamind is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire(TM) platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS vas (vas) pl. va´ sa  [L.] vessel.va´sal

vas aber´rans 
1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule.

2.
) enablers such as advertising, branding, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Huawei, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS CBOSS Convergent Business Operation Support System (Moscow, Russia) . www.adamind.com

About LogicaCMG

LogicaCMG is a major international force in IT services. It employs 30,000 people across 36 countries. LogicaCMG's focus is on enabling its customers to build and maintain leadership positions using LogicaCMG's deep industry knowledge and its track record for successful delivery. The company provides business consulting, systems integration and IT and business process outsourcing Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in  across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 and Euronext (Amsterdam) (LSE:LOG)(Euronext:LOG). More information is available at www.logicacmg.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 2006
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