Adamind Wins $2.5M Deal with IBM to Handle Content Adaptation for One of India's Largest Telecom Services Providers.

Adamind's Spire[TM] Platform Selected as Part of IBM's Service Delivery Platform (SDP) to Handle Content Adaptation for One of India's Largest Telecom Service Providers with over 20 Million Subscribers

PALO ALTO, Calif. -- Adamind Ltd. (LSE: ADA) ("Adamind" or the "Company"), a global supplier of software that enables mobile multimedia content and converged communications services to be experienced over any device or network, announces that it has been selected by IBM to provide its Adamind Spire[TM] Platform as the core content adaptation component for IBM's Service Delivery Platform (SDP) solution at one of India's largest telecom services providers.

The contract will generate revenues of more than $2.5 million for Adamind. This includes both a fixed amount for the sale of licenses (to be recognized over a four-year period), and, for ongoing support & maintenance. The Company expects that further licenses will be purchased by the provider as traffic increases and upgrades are required.

IBM, one of the world's largest system integrators, is providing consultancy and integration services for the service provider's SDP solution. It is estimated that the platform will be live within ten months of integration.

The deployment of the Spire[TM] Platform in IBM's centralized architecture equips the service provider's Mobility group with technology that will handle all their person-to-person (P2P) and application-to-person (A2P) multimedia messaging (MMS) traffic. It will enable the service provider to offer both on-the-fly content adaptation for adapting time sensitive and dynamic content such as breaking news as well as offline content adaptation for validation, batch versioning and preparation of content. Furthermore, the technology enables them to apply a consistent look to all content deployed over their network regardless of content source by creating their own template policy, and to support a wide range of devices through a managed device profile service provided.

Service Delivery Platforms (SDP) are horizontal network architectures implemented on open standards enabling Messaging & Content Services Providers to take full advantage of common functions supporting multiple services such as security, storage, media adaptation over the network. By deploying SDPs, service providers can rapidly and cost-effectively deliver new, differentiated revenue-generating services.

According to recent research by Wireless World Forum, India is set to become the world's third largest mobile phone market by 2007 behind China and the USA. Its rapid growth has created an increased demand for mobile content. Additional research from Gartner indicates that revenues from the Indian cellular services market will reach $24 billion by the end of 2009, at a compound annual growth rate (CAGR) of 35.6 percent.

Shailendra Jain, CEO of Adamind, said, "We are excited to enter India's dynamic and growing mobile market together with IBM by providing our field-proven technology to support the growing demand for mobile content within the region. The combined expertise of IBM and Adamind has paved the way for India's service provider's successful launch and expansion of high quality rich-media content services, bringing their mobile subscribers' communications experience to the 21st century."

About Adamind

Adamind is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire[TM] platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com