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Adamind Signs Three Year Mobile Content Production Deal with Universal Music Mobile US; Adamind will Adapt Music and Entertainment Content for up to 170 million Wireless Consumers in North America.


MILPITAS, Calif. -- Adamind Ltd. (LSE LSE - Language Sensitive Editor :ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
) (Adamind or "the Company") the leading global supplier of media adaptation software in the rich mobile content and convergence services market announced today a three-year contract with Universal Music Mobile US (UMM-US), a subsidiary of Universal Music Group, the world's leading music company and the number one mobile music and entertainment content company in North America.

Adamind's Spire(TM) Production Suite will be deployed within Universal Music Mobile US and integrated into its existing mobile production workflow systems. In addition, Adamind will provide UMM-US a managed service offering device profiles for all existing and future mobile devices as they are introduced to the consumer market in North America.

With media adaptation powered by Adamind's Spire(TM) Production Suite, UMM-US is positioned to provide rich mobile high quality audio and video content service offerings such as mastertones, ringback tones, full-track audio and video downloads - for leading mobile network operator (MNOs) and mobile virtual network operators (MVNOs) across North America.

Shailendra Jain, Chief Executive of Adamind, said: "We're delighted to have been chosen by Universal Music Mobile US from an extensive list of solution providers in the market, to deploy Mobile Content Production solution. By integrating Adamind's end-to-end, comprehensive, rich mobile content production, delivery and distribution technology as a key component of UMM's proprietary music and entertainment Content Management System, UMM-US is able to optimize their multimedia music and entertainment content to best fit any mobile network or device, which reduces production costs while enriching the overall user entertainment experience."

Rio Caraeff, Vice President & General Manager, Universal Music Mobile US, said: "Providing our wireless network operator customers with compelling and entertaining content is a top priority for Universal Music Mobile. Integrating Adamind's technology into our content production business has unfolded a wealth of direct-to-mobile opportunities enabling Universal Music Mobile to build upon its reputation as the leading mobile entertainment company in North America."

Adamind's Spire(TM) Production Suite handles adaptation of any media format, such as video, audio, ring tone, image, or animated slideshow to best fit the target device. The Suite enables validation of transcoded music and entertainment content before it is finally published and delivered to the mobile device. The preparation and verification procedures will allow UMM's digital content production division to dramatically reduce production costs and assure Quality of Experience (QoE) prior to distribution. Adamind's Spire(TM) Production Suite enables a wide variety of content downloads, including WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  and Streaming services, as well as value-added features such as content previewing, Digital Rights Management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
), branding and advertising - UMM-US will further promote its premium mobile content and strengthen its global branded mobile music and entertainment content.

NOTE TO EDITORS

About Adamind

Adamind is a pure-play provider of rich media content adaptation and enhancement software solutions for the mobile space. The Company's flagship platform, Adamind Spire(TM) provides industry-leading automated solutions for message and content transcoding and benefits virtually every player in the mobile delivery chain. Its superior multimedia capabilities enable service operators to deploy successful media rich content services, generating new revenue streams, driving key new Value-Added-Services (VAS vas (vas) pl. va´ sa  [L.] vessel.va´sal

vas aber´rans 
1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule.

2.
) enablers, such as Advertising, Branding, DRM and spam filtering and anti-abuse support. With around 100 deployments in mobile operator networks worldwide, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS CBOSS Convergent Business Operation Support System (Moscow, Russia) . www.adamind.com

About Universal Music Group

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group Universal Music Publishing Group (UMPG) is a music publishing company and is part of the Universal Music Group. It is one of the world's largest music publishing businesses.

UMPG owns or administers more than 1 million copyrights.
, one of the industry's largest global music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music.  operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Here is a list of artists signed to The Island Def Jam Music Group. 0-9
  • The 88 (Island/IDJMG)
  • 112 (Def Jam/IDJMG)
  • 344 Mobb (Def Jam/IDJMG)
A
  • A Girl Called Jane (Island/IDJMG)
  • Annie (Island/IDJMG)
 Music Group, Lost Highway Records, Machete Music, MCA MCA
 in full Music Corporation of America

Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows.
 Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises Universal Music Enterprises is the catalogue division of Universal Music Group. It includes Hip-O Records, Universal Chronicles and UM3 (which is the international label for UME).  (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi Universal, a global media and communications company.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 11, 2006
Words:750
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