Adamind Named as One of the Top 10 Emerging Wireless Players to Watch by IDC; IDC Recognizes Adamind's Critical Role in Enabling Wireless Communication Innovation.

PALO ALTO, Calif. -- Adamind (LSE: ADA), the world's leading provider of media adaptation software for mobile messaging, content and convergence services, has been named as one of the top ten emerging wireless players to watch in 2006 by IDC, the premier global market intelligence and advisory firm in the information technology and telecommunication industries.

''In the new world of converging media, the need for media adaptation in a wireless context has become vital," says Julien Blin, Research Analyst, Wireless and Mobile Communications at IDC. "Allowing carriers and content owners to adapt and offer many types of multimedia content and applications is an increasingly complex and rapidly growing need for the wireless industry, and IDC's forecasts and survey data suggest that this need will continue to grow over the next few years in a world of convergence," Blin added.

In its report IDC identified the Adamind Spire(TM) Platform as a powerful software tool that addresses the growing need for state-of-the-art media adaptation technology in the wireless messaging and content arena. Furthermore, Adamind's new platform, the Adamind Spire(TM) NG, which is currently in development, is expected to provide support for next generation convergence applications which is seen by IDC as critical in this new world of seamless services between Internet, Mobile and Broadcast networks.

This achievement highlights Adamind's quick ascension in the wireless world. Following the merger in late 2004 of the transcoding business units of two media adaptation enterprises, Philips MP4Net and Emblaze, Adamind was floated in February 2005 on the AIM of the London Stock Exchange raising GBP 15 million at GBP 46.7 million valuation. In March 2005, Adamind introduced its MediaSpire(TM) solution and throughout the year has formed and strengthened strategic relationships with top tier infrastructure vendors and system integrators such as Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. Adamind's Spire(TM) platform has been deployed at Tier 1 mobile operators around the world including Verizon, Smart and Wind among others, and leading content providers such as Universal Music Mobile. In February 2006, Adamind entered the world's fastest growing and largest mobile markets, namely China, Taiwan and Hong Kong by purchasing SenseStream, a leading media adaptation company based in Hong Kong.

Shailendra Jain, Chief Executive of Adamind, said: "We are very pleased to have been recognized by IDC for our work in the mobile media adaptation and convergence arena. This award further validates Adamind's innovative technology and showcases the value that our company provides to mobile operators, network infrastructure providers and content service providers in enabling rich media services for end consumers"

Notes to Editor

About Adamind

Adamind (LSE: ADA) is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire(TM) platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Huawei, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology and telecommunications industries. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 775 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 40 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com.