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Adamind Ltd Intention to Float.


RA'ANANA, Israel -- Adamind Ltd ("Adamind" or "the Company"), a global leader in media adaptation software products for the MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  (multimedia messaging) market, announces its intention to float on the AIM of the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
.

Adamind develops and sells software to global mobile operators that primarily enables delivery of images, ringtones, audio and video between mobile phones. Multimedia messaging, also known as MMS, is considered to be the next significant revenue driver for mobile operators while its use is being hindered by basic incompatibility The inability of a Husband and Wife to cohabit in a marital relationship.


incompatibility n. the state of a marriage in which the spouses no longer have the mutual desire to live together and/or stay married, and is thus a ground for divorce
 between mobile handsets making content impossible to view by the receiving side.

Adamind's products solve the handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset.  incompatibility problem by real-time, "on the fly" adaptation of the content via a central software solution residing within the operator's MMS server infrastructure. The products are sold through system integrators and strategic global MMS infrastructure vendors such as Openwave, LogicaCMG and other top class vendors to mobile phone operators worldwide. Adamind has already gained commercial deployments for MMS in over 80 tier-1 and tier-2 operator customers across the globe.

The purpose of the flotation flotation
 or froth flotation

Most widely used process for extracting many minerals from their ores. The method separates and concentrates ores by altering their surfaces so that they are either repelled or attracted by water.
 is to enable Adamind to raise new funds to accelerate its growth plans and enhance its corporate profile.

Adamind was formed through the combination of the media adaptation businesses of Emblaze em·blaze 1  
tr.v. em·blazed, em·blaz·ing, em·blaz·es
1. To set on fire.

2. To cause to glow; light up.
 and Philips in September 2004. Pre flotation, on a fully diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
 basis, Philips holds 25.5 per cent and Emblaze holds 59.5 per cent of the shares in Adamind. 15 per cent has been reserved for employees via the Employee Stock Option Program.

Media adaptation is a key requirement for the success of the rapidly growing MMS market. Furthermore, the market for media adaptation software is anticipated to grow substantially beyond MMS due to increased spending on mobile data infrastructure, rising demand for advanced handsets and the availability of a wide range of content, all aimed at driving up average subscriber revenue.

Bridgewell are acting as nominated nom·i·nate  
tr.v. nom·i·nat·ed, nom·i·nat·ing, nom·i·nates
1. To propose by name as a candidate, especially for election.

2. To designate or appoint to an office, responsibility, or honor.
 adviser and broker to Adamind.
Enquiries:

Adamind                        020 7645 2990 on the day and thereafter
Shailendra Jain, CEO           +1 408468 3961

Emblaze
Doron Cohen, Hagit Gal         + 972 9 7699831/ 339

Philips
Andre Manning                  +31 20 5977199

Bridgewell
Giles Elliott, Simon Bridges,  020 7003 3000
 Stephen Cheung

Corfin Communications
Harry Chathli, Neil Thapar     020 7645 2990
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 7, 2005
Words:369
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