Adamind Licenses Content Production Software to NGTS Solutions of Malaysia; The Premier Deployment of Adamind Spire(TM) Production Suite with an Application Service Provider Will Enable NGTS to Adapt Content for Pan Asian Markets.

PALO ALTO, Calif. -- Adamind Ltd. (LSE:ADA) (Adamind or the "Company"), a global supplier of software that enables mobile multimedia messaging, content and converged communications services to be experienced over any device or network, announces that it has signed a licensing deal with NGT Solutions Sdn Bhd (NGTS) for its Spire(TM) Production Suite.

This is the first time that Adamind's technology will be deployed by an Application Service Provider (ASP) and represents the realization of an exciting new business model for content providers of all sizes looking to enter this market. It enables the operator or ASP to dictate a consistent look and feel of all content deployed over their network regardless of the origin of the content by creating their own template policy.

NGTS, an application service provider, will utilize Adamind's software to enable content providers, distributors and media owners to repurpose and adapt content for mobile distribution over partner networks in South East Asia. The service will be commercially available from 1 July 2006 and will serve the Pan Asian market enabling the production, packaging and marketing of media-rich content to mobile subscribers. In addition, a wealth of value-added features such as content previewing, digital rights management (DRM), branding and advertising are provided by the Spire(TM) Production Suite.

Datuk J. L. Solomon, CEO of NGTS, said: "By utilizing Adamind's software, NGTS can confidently offer content providers and mobile operators with an accelerated content to market process while assuring high quality end-user experience. Furthermore, we wanted to provide mobile operators and content providers with a solution that will offer them a multitude of revenue generating options and the Spire(TM) Production Suite is the natural choice."

Shailendra Jain, CEO of Adamind said, "We are excited to enter into the realm of ASPs and support NGTS in their Managed Content Transcoding Service. We are confident that our platform will not only prove to be a successful model for ASPs looking to enter this market but will also provide an ideal basis upon which to build a strong service for the market, now and in the future."

Media adaptation plays a crucial role in the delivery of rich media mobile content to subscribers, thereby enabling mobile phone operators and content owners to generate higher revenues from users. Today's mobile environment is characterized by a myriad of devices that differ in characteristics and attributes which directly impact the reception of media. For best end-user experience, media needs to be transcoded - adapted and released in device specific versions. The Adamind Spire(TM) transforms media adaptation from a manual process into a fully automated device-centric and network aware process enabling content providers and operators to quickly and efficiently mobilize their content to the market. It further allows the setting of transcoding templates per client that will be used for automated transcoding and the validation of quality of the converted files prior to distribution

About Adamind

Adamind (LSE: ADA) is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire(TM) platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com