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Adamind Enters China with Strategic Acquisition; Purchase of SenseStream Will Accelerate Penetration into the World's Biggest Mobile Market and Provide Access to Blue-Chip Chinese Customers.


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif. -- Adamind Ltd ("Adamind" or the "Company"), the leading global supplier of media adaptation software for mobile messaging (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ), content and convergence services market, announces it has signed an agreement to acquire all of the issued and outstanding share capital of Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  based, SenseStream Ltd ("SenseStream") for a consideration of up to US$2,000,000 in cash and shares. Under the terms of the agreement, Adamind will pay an initial amount at completion of US$1,000,000 payable in cash with the balance payable in shares by April 2007, dependent on certain targets being met during 2006. The deal is expected to close by end February 2006.

Description of SenseStream

SenseStream is a leading 2.5G / 3G MMS content adaptation Content Adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices that require special handling because of their limited computational power, small screen size and constrained keyboard functionality.  and media technology solution product vendor in Asia Pacific. It develops, markets and distributes software that helps Service Provider, Portal and Enterprise customers to provide and deploy mobile value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 service for business and wireless solutions.

Since 2002, SenseStream provides critical Multimedia Management Technology that many mobile multimedia services and applications rely on to successfully and seamlessly deliver multimedia messages. SenseStream's advanced and powerful multimedia content adaptation server, DynaFit(TM) Server, is used by many of Asia's leading wireless operators for deployment of successful mobile multimedia services. Its proprietary PONFA(TM) (Publish Once N Fit All) Server and publishing tools allow content providers to create and publish wireless multimedia contents. SenseStream also participates in the commercialization of the new AVS-M (video on mobile) China video standard.

Kiok Tan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SenseStream, has a long history of building up a businesses in the communications industry. Prior to setting up SenseStream, he worked for Motorola for six years, his last assignment was as Business Director at Motorola China, Personal Communication Sector, based in Beijing. He also worked with HP as Marketing Manager, Asia Pacific for many years prior to joining Motorola. The CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  and co-founder is Eno Tsin who was formerly a research scientist with computer laboratories of London and Cambridge University. He was a Technical Manager with SkyTel and was co-founder of Media60X that developed the first commercial location based system using enhanced Cell-ID technology in Hong Kong in 1996.

Rationale of the deal

SenseStream's acquisition is the first by Adamind since its flotation in February 2005 and marks a major strategic move by the Company to expand into mainland China, Hong Kong and Taiwan as large amount of monies are being invested in telecommunications infrastructure to cope with demand in the run up to the Olympics in 2008 and beyond.

The acquisition is highly complementary with Adamind's footprint in the region with recent wins in Australia, Philippines and Singapore. It will enable the Company to accelerate its penetration into one of the world's fastest growing and largest mobile markets, namely, China, Taiwan and Hong Kong.

The number of mobile phone subscribers in China alone is reported to be more than 393 million (33% of the population) and is set to rise to 742 million subscribers by 2010. For the Asia Pacific region as a whole, Frost & Sullivan, the independent market consulting business, expects mobile data revenue to grow at a CAGR CAGR

See: Compound Annual Growth Rate
 of 19.2 percent from 2004 to reach over $58 billion in 2009.

SenseStream MMS products are already powering the infrastructure and live commercial services of seven major operators in Hong Kong, Macau, Singapore and Taiwan. China's leading telecommunication equipment manufacturer Huawei, based in Shenzhen is a key customer of SenseStream. In addition, SenseStream also has recently become a qualified supplier of ZTE ZTE Zalaegerszegi Torna Egylet (Hungarian sports club) , another leading networking equipment manufacturer based in Shenzhen.

Shailendra Jain, CEO of Adamind, said: "The acquisition of SenseStream is a strategic milestone for Adamind and takes us into the world's most dynamic mobile data market. We will gain access to major customer accounts in China, creating a truly global footprint for Adamind as well as shareholder value in the long term."

The Company will announce its results for the year to 31 December 2005 on 20 March 2006.

NOTE TO EDITORS

About Adamind

Adamind is a pure-play provider of rich media content adaptation and enhancement software solutions for the mobile space. The Company's flagship platform, Adamind Spire(TM) provides industry-leading automated solutions for message and content transcoding and benefits virtually every player in the mobile delivery chain. Its superior multimedia capabilities enable service operators to deploy successful media rich content services, generating new revenue streams, driving key new Value-Added-Services (VAS vas (vas) pl. va´ sa  [L.] vessel.va´sal

vas aber´rans 
1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule.

2.
) enablers, such as Advertising, Branding, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 and spam filtering and anti-abuse support. With over 100 deployments in mobile operator networks worldwide, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS CBOSS Convergent Business Operation Support System (Moscow, Russia) .

www.adamind.com
COPYRIGHT 2006 Business Wire
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Publication:Business Wire
Article Type:Company Profile
Date:Feb 8, 2006
Words:799
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