Adamind Announces Spire(TM) Production Suite for Mobile Content Providers, Aggregators and Service Operators.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Adamind Spire(TM) Production Suite provides content producers with the ultimate platform for media-rich content production & delivery Adamind (LSE LSE - Language Sensitive Editor : ADA Ada, city, United States Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area. ), a leading global supplier of media adaptation software in the mobile messaging, content and convergence services markets, today announced the launch of its new Spire(TM) Production Suite for mobile content providers, aggregators, mobile portals, operators and MVNOs (mobile virtual network operators) at the 2005 Mobile Entertainment Summit. The Spire(TM) Production Suite will enable content producers to offer subscribers a wide variety of mobile entertainment services including music, video, breaking news, weather, sports and branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. . The Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. forecasts that content producers and mobile service providers will reach revenues of more than $22 billion by the year 2007 from mobile entertainment services. As new content providers emerge into the wireless market, these high-brand, content-driven companies are much more focused on top quality, first-hand customer experience in the early stages of their business. To this end, Adamind's Spire(TM) platform equips these providers with automated content adaptation Content Adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices that require special handling because of their limited computational power, small screen size and constrained keyboard functionality. tools for preparation, publishing and delivery of media-rich content while reducing the launch investment and ongoing costs for service operators. Adamind MediaSpire(TM) provides state-of-the-art content adaptation functionality and enables service interoperability that fits the profiles of any end-user device, network and content source. The platform equips content providers with seamless transcoding in real-time or offline mode to adapt content to a wide variety of devices with different form factors and media processing capabilities used by subscribers. In addition, content providers can perform transcoding in a manual mode by uploading a single content type to the operator environment, which is then automatically transformed to fit the end-user device requesting a download of that particular content. Adamind's Spire(TM) Production Suite handles adaptation of any media format, such as video, audio, ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. , image, or animated slideshow to best fit any target device. The suite allows the publisher to validate the transcoded content before it is finally published. The preparation and verification steps allow the publishers to reduce the publishing cost and optimize the content to best fit the mobile network and target device. The Spire(TM) platform resides in the heart of the operator network, and seamlessly integrates with a content management system (CMS (1) See content management system and color management system. (2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system. ) operated by a content aggregator, portal, MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. or operator. Adamind's Spire(TM) Production Suite is a one-stop offline and online content adaptation platform that includes: --Manual and Automated Media Adaptation using a Content Preparation Client that transcodes and validates any media format. Content producers can create and edit transcoding templates, upload media files, send requests for transcoding and specify the target device. They can further set enhanced features, such as logos and text insertion or clip merging --Unique preview features of the produced content, which enable multiple iterations to be modeled and tested --Advanced Device Repository, profiling a wide variety of multimedia-capable devices and adaptation rules used to adjust content to best fit the target device, creating the most engaging consumer experience --Online and offline adaptation, providing on-the-fly content adaptation capabilities upon delivery to the device, or offline content adaptation for batch versioning and preparation of content --An extended conversion matrix supporting all formats, including content services specific formats (e.g., wallpapers, screensavers and more) Adamind Spire(TM) offers revenue-generating functionality for every link in the mobile content value chain, from content providers and aggregators to mobile portals, MVNOs and operators. With such value-added features such as content previewing, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M , branding and advertising, service providers and service operators can promote mobile content consumption and strengthen their branded content. "Seamless content adaptation is crucial to the successful delivery of today's emerging content producers," said Shailendra Jain, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Adamind. "We provide a flexible, interoperable platform enabling mobile content service providers to quickly launch their media-rich branded content services, and provide the highest quality first-hand subscriber experience." Adamind plans to unveil a comprehensive evaluation program for content producers. For more information about Adamind's Content Partner Program, contact cpp@adamind.com. About Adamind Adamind is a pure-play provider of rich media content adaptation and enhancement software solutions for the mobile space. The company's flagship platform, Adamind Spire(TM), provides industry-leading automated solutions for message and content transcoding and benefits virtually every player in the mobile delivery chain. Its superior multimedia capabilities enable service operators to deploy successful media-rich content services, generating new revenue streams, driving key new Value-Added-Services (VAS vas (vas) pl. va´ sa [L.] vessel.va´sal vas aber´rans 1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule. 2. ) enablers, such as Advertising, Branding, DRM and spam filtering and anti-abuse support. With more than 90 deployments in mobile operator networks worldwide, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS CBOSS Convergent Business Operation Support System (Moscow, Russia) . www.adamind.com |
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