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Adamind Advances Mobile Media Experience with New MediaSpire v5.0.


MILPITAS, Calif. -- Subhead sub·head  
n. In both senses also called subheading.
1. The heading or title of a subdivision of a printed subject.

2. A subordinate heading or title.

Noun 1.
 of release should read: Latest Media Adaptation Software Version Enables Operators to Deliver Superior Media-Rich MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  Content Services, Enhance the User Experience and Generate New Revenue Streams from Value-Added Services (sted Latest Media Adaptation Software Version Enables Operators to Deliver Superior Media-Rich MSS Content Services, Enhance the User Experience and Generate New Revenue Streams from Value-Added Services)

The corrected release reads:

ADAMIND ADVANCES MOBILE MEDIA EXPERIENCE WITH NEW MEDIASPIRE V5.0

Latest Media Adaptation Software Version Enables Operators to Deliver Superior Media-Rich MMS Content Services, Enhance the User Experience and Generate New Revenue Streams from Value-Added Services

Adamind (LSE LSE - Language Sensitive Editor : ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
), a leading provider of rich media adaptation and enhancement software for multimedia messaging services (messaging) Multimedia Messaging Services - (MMS) A feature of some mobile telephones that allows them to send messages including text, sound, images and video.  (MMS), content services and value-added services markets, announced today the introduction of Adamind MediaSpire(TM) v5.0. Adamind's fifth-generation release includes features designed for operators to seamlessly deliver superior quality content services that reflect the growing demand for MMS and other media-rich content services.

Adamind MediaSpire(TM) v5 solves mobile device incompatibility issues by real-time, "on the fly" adaptation of content via a central software solution residing within operators' MMS server infrastructure. The new product is the result of a merge between Emblaze's EMcoder(TM) and Philips' Platform4 Media Adapter See digital media hub. , implementing their best-of-breed modules, codecs The following is a list of codecs. Audio codecs
Non-compression formats
  • Audio Interchange File Format (AIFF, container format)
  • Resource Interchange File Format (RIFF, container format)
 and algorithms to provide the optimal user experience and performance. Adamind MediaSpire(TM) utilizes Adamind's expertise with more than 80 global deployments worldwide, providing a mature solution that maximizes the operators' multimedia-related revenues and customers' user experience while minimizing the support calls and back office efforts required for maintaining these services.

Adamind MediaSpire(TM) v5.0 highlights include:

--Support for DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  boards to accelerate performance in high capacity and intensive transcoding scenarios.

--Statistics and Reporting tools, giving the operator such capabilities as segmenting and improvement of its service offerings.

--Additional media Formats and CODECs: SVG (Scalable Vector Graphics) A vector graphics format from the W3C for the Web that is expressed in XML. Introduced in 2001, SVG was designed to become the standard vector format just as GIFs and JPEGs have become the standard bitmaps for the Web. , SMV SMV
abbr.
slow-moving vehicle
, G723.1, H.263 P3.

--Device Repository with more than 130 MMS-capable device profiles and adaptation rules used to adjust content to best fit the target device, creating the most engaging consumer experience. The device management system is easily extensible, allowing operators to quickly introduce and tune new devices with support for all available content services. The Device Management subsystem also includes a capabilities exchange server that enables third-party applications to receive information about any device provisioned in the system.

--Fully compliant with OMA-STI 1.0 interface.

"Operators now realize the importance of media adaptation as a necessary component of their system enabling greater uptake of MMS," said Shailendra Jain, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Adamind. "With the steady growth of MMS traffic across the globe, operators need a flexible solution that incorporates features enabling operators to develop innovative media-rich content services to meet their growing subscriber base demands for smooth end-user experiences."

Key Benefits for Operators

--Distributed solution enabling separation of business logic from actual transcoding

--On-the-fly transcoding and transformation

--Message level and single media level transcoding

--Management tools, including configuration, monitoring, logs and reports

--OMA-STI 1.0 compliant interface Adamind is the world's first provider of an STI-compliant product.

The Adamind MediaSpire(TM)'s unique location within the services delivery platform (SDP (Session Description Protocol) An IETF protocol that defines a text-based message format for describing a multimedia session. Data such as version number, contact information, broadcast times and audio and video encoding types are included in the message. ) mobile solution chain in the operator network, combined with its superior multimedia expertise, enables operators to develop new business models and generate new revenue streams, driving the introduction of key value-added services such as advertising and branding, support for DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 Services and enterprise mobility.

Adamind's MediaSpire(TM) is built on a modular architecture that runs on a number of industry standard hardware and operating systems (including Sun Solaris and Linux), with support of standard interface protocols such as SOAP and HTTP HTTP
 in full HyperText Transfer Protocol

Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol.
 and industry standard protocols such as MM1, MM3, MM4 and MM7.

Adamind MediaSpire(TM) v5.0 is available today to select customers and will be generally available in Q2 2005.

About Adamind

Adamind is a leading provider of rich media content adaptation and enhancement software for MMS, content services and value-added services markets. The Adamind MediaSpire(TM) enables delivery of images, text, ringtones, audio and video to and between a variety of mobile devices, domains and networks, driving traffic growth and creating the ultimate rich media consumer experience.

With headquarters in the United States, an R&D Center in Israel, a global sales force and strategic channel partnerships with some of the top MMSC vendors and top-tier system integrators -- all major Blue Chip companies such as Ericsson, Motorola, Openwave and LogicaCMG -- Adamind is positioned to deliver superior-quality products, services and support to its 80+ tier-1 and tier-2 operator customer deployments across the globe.

www.Adamind.com
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 7, 2005
Words:756
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