Adamation Enters Into Relationship With HP; HP Financing Helps Create Formidable Digital Media Force.Business Editors, Technology Writers OAKLAND, Calif.--(BUSINESS WIRE)--Aug. 15, 2000 Adamation, Inc., an award-winning developer of multimedia applications, today announced it will receive up to $9 million in funding from Hewlett-Packard Company. Adamation plans to use the funds, which are part of a convertible debt arrangement, to accelerate new digital media technology and complementary Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the services currently under development. "We're excited to enter into a business alliance with Adamation," said Craig White, president of HP Credit Corporation. "Adamation's demonstrated creativity and deep knowledge of the digital media space makes it an attractive company for HP to align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. with." Adamation's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. is personalStudio(R), real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. digital media editing software that has price performance value that is revolutionary. personalStudio allows users to add special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and titles to their media to create customized videos and is the foundation of the company's technology offerings as it moves forward. The company's latest innovation, is a web-based international digital media exchange for all types of media content; still images, video, audio, flash & animation that will also include personalStudio as one of its key features. The site will be structured to foster the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of digital media and meet the diverse worldwide business requirements of those companies and professionals involved in all aspects of media production. "We are very excited about our relationship with HP. Beyond the funding, the company's expertise and technology resources will be invaluable to us as we proceed with our plans," said Stephan Adams, chief executive officer and president of Adamation. This is a very significant relationship for us that opens up new global opportunities. HP is a company that has quite a presence in the digital media space and we are confident that this relationship will assist our efforts to swiftly move into a market leadership position." About Adamation Adamation has been developing innovative and award-winning digital media software for over a decade. The company is committed to reducing the barriers to the proliferation and globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation of digital media; including images, video, audio, flash and animation. Adamation's cross-platform digital media software and international web-based solutions foster creativity, streamline production, and maximize global opportunities for professionals involved in media creation. Adamation is privately-held and is headquartered in Oakland, California “Oakland” redirects here. For other uses, see Oakland (disambiguation). Oakland (IPA: /ˈoʊklənd/), founded in 1852, is the eighth-largest city in the U.S. . For more information, please contact the company at 510.285.1705 or visit www.adamation.com personalStudio is a registered trademark of Adamation, Inc. |
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