Adam Friedman Associates Expands Crisis Communications Practice; Firm Strengthens Crisis and Bankruptcy Communications Capability with Two Recent Hires.

Business & Legal Editors

NEW YORK--(BUSINESS WIRE)--Jan. 8, 2002

Adam Friedman Associates LLC (AFA), a full-service investor and corporate relations firm based in New York, announced today that it has significantly bolstered its Crisis Communications practice by hiring Steven D. Goldberg and Alexander C. Goldsmith, counselors with extensive experience in crisis communications, bankruptcy, restructuring and creditors' rights matters.

Both will play prominent roles in the firms' efforts to grow its crisis communications client base and further develop its Bankruptcy & Restructuring Communications practice.

"In today's difficult economic climate, more and more companies will look to experienced advisors for help in negotiating the complex communications challenges that bankruptcy and reorganization present," said AFA Principal Adam Friedman. "Steven and Alex's proven experience advising companies facing adverse situations including bankruptcies, restructurings and other corporate crises will be valuable resources to AFA's clients."

AFA provides communications counsel to various parties involved in bankruptcy proceedings, including debtors, creditors, investors, corporate counsel and committees representing the interests of other parties.

Steven Goldberg is an attorney who has specialized in bankruptcy, restructuring and creditors' rights matters. He was most recently an associate at Otterbourg, Steindler, Houston & Rosen, P.C. where he represented commercial banking institutions in asset-based loan transactions, restructurings and bankruptcy proceedings. Previously, Steven was an associate at Curtis, Mallet-Prevost, Colt & Mosle LLP where he represented debtors and creditors in Chapter 11 bankruptcy cases and restructurings. He also spent three years as an associate in the bankruptcy department of Kaye Scholer LLP representing debtors and creditors' committees in Chapter 11 cases. At Kaye Scholer, Steven represented, among others, The Caldor Corporation, Emerson Radio Corp., Plaid Clothing Group, Hills Stores, Leaseway Transportation Corporation, Commodore Business Machines, Maxwell Newspapers and Houbigant Inc. in their Chapter 11 proceedings. He is a graduate of Duke University with a degree in Political Science and has a J.D. from the University of Pennsylvania Law School.

Prior to joining AFA, Alex Goldsmith was an Engagement Director in the New York office of AGENCY.COM Ltd., a leading e-business consulting firm. Prior to that position, Alex spent four years in the Corporate Communications practice at Hill & Knowlton Public Relations / Public Affairs in New York where he specialized in crisis communications and issues management. In this capacity, Alex provided strategic guidance to Fortune 500 and Global 1000 clients on a variety of corporate crises and special situations including: restructurings; product liability; accounting fraud; litigation; natural disasters; product recalls; environmental issues; labor/employee relations; regulatory inquiries; and commercial accidents. His clients have included Swissair, Puerto Rico Tourism Commission, Marriott International and,Trans World Airlines. Alex graduated from Connecticut College where he earned a degree in English Literature.

Adam Friedman Associates provides a variety of crisis communications services including strategic communications counsel to senior executives, message development, media and analyst relations including serving as company spokespeople, preparing and coaching executives on media interview and presentation techniques, a full range of editorial services for preparing communications materials and custom research.