Adaboy Appoints CFO, Director of Marketing.

Business Editors & High-Tech Writers

PITTSBURGH--(BUSINESS WIRE)--May 5, 2000

Adaboy, Inc., an innovator in Internet advertising techniques, has named two professionals to senior posts. Gregg Kelly, a seasoned advertising agency executive, has joined Adaboy as chief financial officer (CFO), and technology marketing veteran Barbara Pearson has joined as director of marketing.

With more than 17 years of financial experience in the advertising and broadcasting industries, Kelly returns to Pittsburgh from New York where he was director of Worldwide Synergies for Euro RSCG, part of Paris-based Havas Advertising, the fourth largest advertising company in the world. In that capacity, he oversaw efficiencies and synergies of Euro RSCG's 180 agencies in 80 countries. From 1986 to 1993, Kelly served Euro RSCG as vice president and director of finance for the company's Pittsburgh and Chicago offices, and later as CFO North American operations. Earlier in his career, Kelly was operations manager and CFO for Renda Broadcasting.

Pearson, who will oversee all marketing, advertising and public relations initiatives, brings more than 15 years experience in high technology and online marketing to Adaboy. Most recently, Pearson served as manager of corporate communications for Pittsburgh-based ANSYS, Inc. Previously, she held marketing positions with GALT Technologies and Fisher Technology Group in Pittsburgh, and from 1985 to 1994 she was part of the original management team that launched Prodigy, one of the pioneer Internet service companies. Pearson is a member of the Pittsburgh Executive Women's Council.

"Gregg and Barbara bring a wealth of talent both in terms of their Internet advertising savvy and management experience with a wide range of diverse companies in related industries," said Chief Executive Officer Craig Campbell. "As a media company, Adaboy will benefit from Gregg's thorough understanding of the advertising business, as well as his proven track record in financial management. And, we couldn't have found a better marketer than Barbara, who, through her work with Prodigy when it was still an unknown, helped to shape the general public's understanding and acceptance of the word 'online.'"

Adaboy, Inc. is a Pittsburgh-based company with several patents in the field of virtual environments. Founded in 1996 as Virtual Motion, Inc., the company was renamed in 1999 based on its present focus. Adaboy is a unique new high-impact advertising medium that delivers finely targeted ads within the action of popular online video games and other interactive environments. For more information on Adaboy, call [phone] or visit the company's Web site at www.adaboy.com.

Note to editors: Photos of Kelly and Pearson can be found at

www.adaboy.com/news.html