AdWare Systems Announces Release of Order Valet; New Module Simplifies Media Buying and Selling Process.

Business Editors

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Dec. 12, 2002

ValueClick, Inc. (Nasdaq:VCLK), a leading provider of multi-channel media and technology solutions, today announced that its enterprise software subsidiary, AdWare Systems, Inc. has released Order Valet, a new module that is designed to drive efficiencies between local broadcast buyers and sellers.

Order Valet, a browser-based product, allows media buyers to send orders via email to local television and radio representatives. During negotiation, if the sellers accept the orders, the confirmations are returned to the AdWare business systems for activation, allowing for billing, tracking, and paying. If the orders are not accepted, the buyer is notified of the refusal with comments, which allows the buyer to respond with a revised order.

Automated tracking features allow for the buyer to easily monitor which orders have been sent, opened, accepted, refused, and which are pending review -- all using a standard web browser. This allows buyers and sellers to electronically know the real-time status of negotiations for all media buys.

"Media buyers spend a tremendous amount of time playing phone tag with media sales reps," said Bill Hewitt, General Manager of AdWare Systems, Inc. "Order Valet allows the system to communicate and confirm media buys without a single telephone call. We are automating the entire electronic communication process for marketing communications firms, which we believe will fundamentally change the way suppliers and customers conduct business."

About AdWare Systems

AdWare (www.adware.com) is a subsidiary of ValueClick, Inc. It is an applications service provider (ASP) delivering high-quality information management systems and services for the global offline marketing communications industry. AdWare is based in Louisville, Kentucky, with offices in New York and Toronto. AdWare's clients include McCann-Erickson USA, Coca-Cola North America, Capital One, and The Martin Agency.

About ValueClick, Inc.

ValueClick, Inc. offers direct marketers and advertisers innovative media and technology solutions to achieve their multi-channel marketing goals of acquiring, retaining and growing customer relationships. ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Wells Fargo, eBay and McCann-Erickson. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including the registration statement as filed on Form S-4, as amended, used to register the shares issued in the Be Free, Inc. merger, its Annual Report on Form 10-K filed on March 22, 2002, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.