Printer Friendly
The Free Library
4,491,521 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

AdValiant Selects Revenue Science for Behavioral Targeting on the MyMedCenter.com Network; Healthcare Media Site Audiences Available for Direct and Network Buys.


NEW YORK -- Revenue Science, Inc., the global standard in behavioral targeting, announced today that AdValiant, The Dialog Group, Inc.'s (OTCBB:DLGG) interactive group, has selected the company to enable behavioral targeting for The MyMedCenter.com Network, a consumer health site syndicated for media business partners via a large network of television and radio station Web sites.

Through Revenue Science's analysis of audience behaviors, The MyMedCenter.com Network can create targeted audience segments based on individual advertiser and campaign requirements. The agreement will enable advertisers to deliver campaigns on The MyMedCenter.com Network, as well as across the Revenue Science Network(TM) of Web sites.

"More and more consumers turn to the Internet for healthcare information," said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "We're pleased to help The MyMedCenter.com Network connect advertisers with interested consumers more effectively through our advanced behavioral targeting."

The MyMedCenter.com Network, operated by Dialog Group's AdValiant division, is syndicated to a network of media properties including stations affiliated with NBC, Cox Television, Hearst, Post-Newsweek and Scripps Howard.

According to Joshua Lefkowitz, vice president, director of sales at AdValiant, the ability to create new, high-value inventory via behavioral targeting is critical to the Web site's growth. "Television advertising budgets are rapidly moving online and that's particularly true with healthcare," he said. "Working with a leading behavioral targeting provider like Revenue Science will enable us to continue generating great results for advertisers who are seeking ways to run online campaigns efficiently."

About Revenue Science, Inc.

Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Science's clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ.com, ESPN.com, Jumpstart Automotive Media, and others. For more information, visit www.revenuescience.com.

About Dialog Group

Dialog Group, Inc. (OTCBB:DLGG) provides a suite of technology and data-based solutions that enable marketers to effectively advertise, generate leads, and manage customers. Clients include Novartis AG, Schering-Plough, GlaxoSmithKline, Victoria's Secret, McCormick and Scotts. Headquartered in New York City, the Company has three operating units:

--AdValiant, http://www.advaliant.com, is a performance marketing network and interactive agency that provides lead and transaction generation, search engine marketing, media buying and publisher representation. AdValiant also offers Adialogin, the first real-time data verification, lead enhancement, and communication technology for the online marketing industry. In addition, the Company operates http://www.mymedcenter.com, which is syndicated for media business partners via a large network of television and radio Web sites. That network is comprised of 87 media properties including stations affiliated with NBC, Cox Television, Hearst, Post-Newsweek and Scripps Howard.

--Data Dialog provides data services, consumer surveys, lead generation, list management, direct marketing services as well as data compilation and append. The Company develops original systems and tools to facilitate the collection and distribution of data in order to generate business prospect leads, service customers, and streamline processes.

--Dialog Group Communications offers communication services, account services, creative, CRM, and interactive. The Company develops comprehensive advertising and marketing campaigns including print, training materials, patient education, targeted direct mail, sales promotional materials, promotional Web sites, e-mail and e-newsletter campaigns, logo/package design and content creation.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Oct 20, 2005
Words:560
Previous Article:International Rectifier Introduces 60V DirectFET MOSFET Improving Conduction Losses by up to 30%.
Next Article:MSC Industrial Direct Co., Inc. to Broadcast Review of Fourth Quarter 2005 Results over the Internet.
Topics:



Related Articles
Dialog Group Partners with AdValiant to Launch New Online Marketing Technology That Shortens Time from Consumer Lead Generation to Sale.
Dialog Group to Merge With AdValiant.com.
Dialog Group to Provide Health Content for Online Version of New York Resident Magazine.
Dialog Group's AdValiant Division Signs to be Interactive Agency for NuVim Creating Convergent Media and Marketing.
MyMedcenter.com Health Network's Launch of Co-registration Platform Expands Dialog Group's Suite of Data-based Solutions.
Dialog Group's AdValiant Division Signs to be Interactive Agency for DealSafari.com(SM) Creating Convergent Media and Marketing Solutions.
Dialog Group's AdValiant Division Signs to be Interactive Agency for LiquidXS.com(R) Creating Convergent Media and Marketing Solutions.
Dialog Group's AdValiant Division to Introduce New Performance Marketing Services at AD:TECH Conference in New York.
AdValiant Launches Precise Contextual Targeting Solution AdVario(TM) Provides Keyword and Content Advertising on the Fly.
Dialog Group's AdValiant Division Launches New Website for Adialogin(TM)--An Online Marketing Technology That Shortens Time From Consumer Lead...

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles