AdValiant Selects Revenue Science for Behavioral Targeting on the MyMedCenter.com Network; Healthcare Media Site Audiences Available for Direct and Network Buys.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Revenue Science, Inc., the global standard in behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. , announced today that AdValiant, The Dialog Group, Inc.'s (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :DLGG) interactive group, has selected the company to enable behavioral targeting for The MyMedCenter.com Network, a consumer health site syndicated for media business partners via a large network of television and radio station Web sites. Through Revenue Science's analysis of audience behaviors, The MyMedCenter.com Network can create targeted audience segments based on individual advertiser and campaign requirements. The agreement will enable advertisers to deliver campaigns on The MyMedCenter.com Network, as well as across the Revenue Science Network(TM) of Web sites. "More and more consumers turn to the Internet for healthcare information," said Nick Johnson Nicholas Robert "(Nick)" Johnson (born September 19, 1978 in Sacramento, California) is a first baseman in Major League Baseball, currently with the Washington Nationals. He graduated from C. K. McClatchy High School. , senior vice president of business development and general manager of account strategy for Revenue Science. "We're pleased to help The MyMedCenter.com Network connect advertisers with interested consumers more effectively through our advanced behavioral targeting." The MyMedCenter.com Network, operated by Dialog Group's AdValiant division, is syndicated to a network of media properties including stations affiliated with NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Cox Television, Hearst, Post-Newsweek and Scripps Howard. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Joshua Lefkowitz, vice president, director of sales at AdValiant, the ability to create new, high-value inventory via behavioral targeting is critical to the Web site's growth. "Television advertising budgets are rapidly moving online and that's particularly true with healthcare," he said. "Working with a leading behavioral targeting provider like Revenue Science will enable us to continue generating great results for advertisers who are seeking ways to run online campaigns efficiently." About Revenue Science, Inc. Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Science's clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ WSJ Wall Street Journal WSJ Wisconsin State Journal (Madison, WI) WSJ Web Services Journal WSJ Winston-Salem Journal (North Carolina) WSJ Wagle Street Journal (Kathmandu, Nepal blog) .com, ESPN.com, Jumpstart Automotive Media, and others. For more information, visit www.revenuescience.com. About Dialog Group Dialog Group, Inc. (OTCBB:DLGG) provides a suite of technology and data-based solutions that enable marketers to effectively advertise, generate leads, and manage customers. Clients include Novartis AG Novartis AG Swiss pharmaceutical company. It was formed through the 1996 merger of two Swiss firms: Ciba (see Ciba-Geigy) and Sandoz, a chemical company with interests in pharmaceuticals, nutrition, and agriculture. , Schering-Plough, GlaxoSmithKline, Victoria's Secret, McCormick and Scotts. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , the Company has three operating units: --AdValiant, http://www.advaliant.com, is a performance marketing network and interactive agency that provides lead and transaction generation, search engine marketing, media buying and publisher representation. AdValiant also offers Adialogin, the first real-time data verification, lead enhancement, and communication technology for the online marketing industry. In addition, the Company operates http://www.mymedcenter.com, which is syndicated for media business partners via a large network of television and radio Web sites. That network is comprised of 87 media properties including stations affiliated with NBC, Cox Television, Hearst, Post-Newsweek and Scripps Howard. --Data Dialog provides data services, consumer surveys, lead generation, list management, direct marketing services as well as data compilation and append To add to the end of an existing structure. . The Company develops original systems and tools to facilitate the collection and distribution of data in order to generate business prospect leads, service customers, and streamline processes. --Dialog Group Communications offers communication services, account services, creative, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , and interactive. The Company develops comprehensive advertising and marketing campaigns including print, training materials, patient education, targeted direct mail, sales promotional materials, promotional Web sites, e-mail and e-newsletter campaigns, logo/package design and content creation. |
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