AdValiant Launches Precise Contextual Targeting Solution AdVario(TM) Provides Keyword and Content Advertising on the Fly.

NEW YORK -- AdValiant, a performance marketing network and interactive agency and a division of Dialogue Group, Inc. (OTC BB: DLGG), has built its brand on creating more precise and intelligent targeting tools for marketers. With its announcement today, the company joins the ranks of the most cutting-edge contextual and behavioral marketing firms in the US.

AdValiant announced today that it has launched its new suite of contextual marketing tools, called AdVario(TM). AdVario, which has multiple patents pending, provides marketers a hybrid of keyword and content-relevant advertising that creates new ways of targeting web users for marketers and new revenue streams for publishers.

Unlike most behavioral tools and networks, the AdVario suite can target to either keywords within content on the page or against user behavior more broadly, providing marketers with more flexibility, especially if their needs move from branding to performance and their campaigns have to change on the fly.

"At AdValiant, we're creating innovative, relevant and intelligent performance products for marketers while providing new ways for publishers to monetize their fallow inventory," said AdValiant CEO Peter Bordes. "While web marketers have funneled an increasing amount of money into performance campaigns, the vast majority of this money has been directed to search engines, not to web publishers. We anticipate that AdVario could help change that."

AdVario empowers publishers who want to more directly market against their content and build new revenue streams. AdVario's TargeText(TM) optimization engine seamlessly integrates content with contextual and keyword advertising. As a result, publishers can control the types and forms of advertising displayed on their sites while providing highly relevant, contextual advertising to readers. By customizing advertising delivery by specific categories, publishers who use AdVario can automate a new and profitable revenue stream.

AdVario empowers advertisers who want to generate brand awareness, site traffic, transactions and ROI by delivering marketing messages when customers are most receptive to their messaging. AdVario's proprietary platform brings contextual, keyword, and key-phrase relevance to marketers' messages and features sophisticated customization, CPC, CPA, CPM and CPL flexibility, text links, HTML, and Flash advertising options, with survey, advertorial and coupon availability.

"With the numerous options of tools available to marketers and publishers today, AdVario is the only one that faces both with this kind of flexibility," said Mr. Bordes. "We're looking forward to developing case studies with publishers who are interested in taking this even further."

About Dialog Group

Dialog Group, Inc. (OTC BB: DLGG) provides a suite of technology and data-based solutions that enable marketers to effectively advertise, generate leads, and manage customers. Clients include Novartis AG, Schering-Plough, GlaxoSmithKline, Victoria's Secret, McCormick and Scotts. Headquartered in New York City, the Company has three operating units:

--AdValiant (http://www.advaliant.com) is a performance marketing network and interactive agency that provides lead and transaction generation, search engine marketing, media buying and publisher representation. AdValiant also offers Adialogin (http://www.adialogin.com), the first real-time data verification, lead enhancement, and communication technology for the online marketing industry. In addition, the Company operates (www.mymedcenter.com) , which is syndicated for media business partners via a large network of television and radio Web sites. That network is comprised of 87 media properties including stations affiliated with NBC, Cox Television, Hearst, Post-Newsweek and Scripps Howard.

--Data Dialog provides data services, consumer surveys, lead generation, list management, direct marketing services as well as data compilation and append. The Company develops original systems and tools to facilitate the collection and distribution of data in order to generate business prospect leads, service customers, and streamline processes.

--Dialog Group Communications offers communication services, account services, creative, CRM, and interactive. The Company develops comprehensive advertising and marketing campaigns including print, training materials, patient education, targeted direct mail, sales promotional materials, promotional Web sites, e-mail and e-newsletter campaigns, logo/package design and content creation.

Forward-looking Statements

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