AdTraffickers.com to Offer its Outsourced Trafficking Solution to DoubleClick TechSolutions Customers.Business Editors & High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--June 27, 2000 AdTraffickers.com Inc., the pioneer and leading provider of outsourced ad operations, today announced that it has signed an agreement with DoubleClick Inc. (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), the leading global Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions company, under which AdTraffickers will offer its ad trafficking solution to DoubleClick TechSolutons DART (Dynamic Advertising Reporting and Targeting) and AdServer customers. Under the terms of the agreement, DoubleClick will refer appropriate customers to AdTraffickers as potential trafficking ad operation service clients. By outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. banner management needs to AdTraffickers, DART and AdServer clients have a quick to market solution for managing their online marketing efforts more efficiently. AdTraffickers provides comprehensive ad operations solutions that address the vital traffic and management side of online advertising from day-to-day trafficking to overall campaign management. The agreement enables marketers and Web publishers to focus their time, money and energy in growing their online businesses. "Trafficking online ads is a complex and costly process. AdTraffickers simplifies the ad management process by offering an alternative to the in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. staffing of ad operations," said Mike Walker, President and Co-founder of AdTraffickers. "This partnership will give DoubleClick TechSolutions customers access to world class ad operations services." "We selected AdTraffickers because they are leaders in trafficking services and they are qualified to manage our DART and AdServer advertising management solutions," said David Rosenblatt, Senior Vice President of DoubleClick TechSolutions. "AdTraffickers provides a valuable service, making it easier and more cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. for online businesses and advertisers to leverage the marketing potential of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ." Trafficking ads is a non-glamorous, administrative function of the advertising process, yet one of its most vital tasks. AdTraffickers.com is the first to provide a solution that combines both technology and service in addressing the "traffic side" of the multi-billion dollar online advertising market. About DoubleClick TechSolutions DoubleClick TechSolutions provides comprehensive service and software solutions for online marketing management, including DART for Advertisers, DART for Publishers and AdServer. These solutions are finely tuned to the unique and rapidly evolving needs of each interactive marketing segment--advertisers, agencies, Web publishers and merchants. About DoubleClick Inc. DoubleClick Inc. (www.doubleclick.net) is a leading provider of technology-driven marketing and advertising solutions to thousands of advertisers, advertising agencies, Web publishers and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. merchants worldwide. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains over 30 offices around the world. About AdTraffickers.com Inc. AdTraffickers.com is the leading provider of advertising trafficking and management services for both sellers and buyers of online advertising. AdTraffickers.com provides out-sourced ad operations to buyers and sellers of Internet advertising. A privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , AdTraffickers.com was incorporated in November of 1999. |
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