AdTrack Announces Palm/PDA Integration for Sales Lead Tool; Web-Based Lead Management Tool Syncs with Handheld Products.Business Editors CEDAR RAPIDS Cedar Rapids, city (1990 pop. 108,751), seat of Linn co., E central Iowa, on the Cedar River; inc. as a city 1856. The second largest city in Iowa, it is named for the surging rapids in the river. , Iowa--(BUSINESS WIRE)--April 16, 2003 The AdTrack Corporation (www.adtrack.com) announces a new capability that allows users to sync Palm or other PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). devices with The AdTrack Corporation's web-based lead management tool, SmartLead(R). By syncing with SmartLead, users transfer their qualified sales leads to their handheld device and have all pertinent information about the lead at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. while in the field. In addition, users can update information such as sales status or sales amount on their handheld and upload that information to SmartLead simply by syncing. (www.adtrack.com/palm.htm) "Our singular focus is to drive our clients' sales and marketing successes. Conveniences like PDA integration facilitate that result," says Henry Nicholson, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The AdTrack Corporation. "Vital prospect information such as product interests and needs, purchase timeframe, and all contact information can now be conveniently downloaded and carried by salespeople right to the prospect's door. In addition, updating information about the prospect can be done while it's top-of-mind, right after the sales call." AdTrack, an innovator in prospect and opportunity management, addresses the disparate needs of sales and marketing by combining the tools required for marketing's lead management needs (SmartLead) and sales' contact management needs (Opportunity Manager). This approach maintains the integrity of original inquirer data for analyzing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on marketing efforts, and also provides all the sales information necessary to turn the lead into a customer. AdTrack offers a comprehensive set of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. in one convenient web-based system, including: -- Lead Management -- Accurate measurement of ROI for client advertising -- Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. and financial reporting -- Initial lead capture from all sources -- Prospect qualification, screening and distribution -- Print-on-demand services and fulfillment -- Inbound/Outbound Call Center Since its inception in 1981, AdTrack has been the technology innovator in prospect and opportunity management and customer development. AdTrack's core web-based services- sales lead management, sales force automation, fulfillment and flexible reporting tools- allow companies to close the loop on generated leads and, therefore, improve both marketing and sales results. Headquartered in Cedar Rapids, Iowa, the firm employs 65 people and has an international presence with offices in Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Kansas City, and an affiliated European network headquartered in London. |
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