AdTrack Announces Integration of Outlook; Seamless Combination of Lead Management and Sales Force Automation Tools will integrate with Microsoft Outlook.Business Editors & Health/Medical/Technology Writers CEDAR RAPIDS Cedar Rapids, city (1990 pop. 108,751), seat of Linn co., E central Iowa, on the Cedar River; inc. as a city 1856. The second largest city in Iowa, it is named for the surging rapids in the river. , Iowa--(BUSINESS WIRE)--Jan. 14, 2003 AdTrack Corporation (www.adtrack.com) announced plans today to integrate Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see . Microsoft Outlook or Outlook (full name Microsoft Office Outlook into their latest product, Opportunity Manager (www.adtrack.com/ol.htm), which, along with their flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , SmartLead(R)2, forms a seamless sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. ( SFA See sales force automation. SFA - Sales Force Automation ) and lead management tool. The integration, slated for the second quarter of this year, will allow messages sent from Outlook to be attached to appropriate opportunities, contacts, or accounts within the comprehensive web-based tool, providing vital information and tracking for both sales and marketing. "Because of the dual capabilities of our suite of products, this integration is doubly powerful." said Henry Nicholson, President of AdTrack, "Not only will this improve efficiency on the front end, facilitating accurate communications during the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. ; it will provide clarity on the back end, allowing visibility to communications while examining outcomes of specific sales leads." The integrated environment of the AdTrack system will allow messages attached to sales leads to follow these leads through their lifecycle, from initial opportunity to sale. In addition, it will allow visibility to the same messages as managers review the outcome of each opportunity. AdTrack, an innovator in response management, addresses the disparate needs of sales and marketing by combining the tools required for marketing's lead management needs (SmartLead2) and sales' contact management needs (Opportunity Manager). This approach maintains the integrity of original inquirer data for analyzing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on marketing efforts, and also provides all the sales information necessary to turn the lead into a customer. According to Jim According to Jim is an American situation comedy television series originally broadcast by ABC. The show premiered with little publicity in October 2001, following the surprise hit comedy My Wife and Kids. Obermayer, the company's Vice President of Sales, "It's a `closed-loop' system whereby all leads can be tracked from initial contact to sale, and sales outcomes can be tracked back to their source, allowing for accurate ROI measurement on marketing dollars." AdTrack offers a comprehensive set of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. in one convenient web-based system. These services include: -- Lead Management -- Accurate measurement of the ROI for client advertising -- Sales Force Automation and Financial Reporting -- Initial lead capture from all sources -- Prospect qualification, screening and distribution -- Collateral print-on-demand services and fulfillment -- Inbound and Outbound Call Center About AdTrack Since its inception in 1981, AdTrack has been the technology innovator in lead management and customer development. AdTrack's core web-based services -- sales lead management, sales force automation, fulfillment and flexible reporting tools -- allow companies to close the loop on generated leads and, therefore, improve both marketing and sales results. Headquartered in Cedar Rapids, Iowa, the firm employs 80 people and has an international presence with offices in Chicago, Los Angeles, Kansas City, and an affiliated European network headquartered in London. SmartLead is a registered trademark of AdTrack Corporation in the United States |
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